How to Choose your Social Media Marketing Channels and what to Avoid

According to a recent report, 24 percent of companies using social media marketing saw an immediate, direct increase in their revenues. If you want to be one of the many companies thriving in this space, there’s a lot to take into account. Selecting the right social media channel is important. Ultimately, it comes down to your company type, target audience, resources available, and competitor activity, perhaps above all else. Check out our guidelines on how to approach social media marketing, beginning first with choosing your channel.

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Audience and competition.

Find where your customers are. Find out where your competition is. These are the places where you’ll want to be. Research the demographics of different social media channels. If you’re an image-friendly business, something like Instagram or Snapchat is smart. If your customers’ behaviour or interests are more in line with news-based information, Twitter might be the recommendation. If it’s B2B, LinkedIn is no doubt of interest. If your competition is already there and performing well, that’s an indication you might be able to enjoy similar success here.

Company type and resources.

Consider the resources you have to manage your social media and take into account the company type you run. If you’re marketing to other businesses, consumer social media platforms are unlikely to be your thing. If your resources are limited or money is tight, you’ll also want to focus on creating one or two social media accounts and learning how to manage those – rather than creating and managing multiple accounts. If you’re not experienced with social media for business, it can be a struggle to keep profiles updated with relevant posts. These sort of considerations are all things to weigh.

Assign the responsibility.

Assign to one staff member the responsibility of managing the social media account. They should be someone friendly, engaging, and with a thorough knowledge of the English language. They should be capable of responding to comments or complaints in a timely fashion. You may also want to consider a social media management tool like Hootsuite to help you monitor and schedule posts for different accounts. This can be wonderful at maximizing posts by scheduling them for opportune times.

Engagement calendar.

Plan what you want to post and when you hope to post it. Assign an objective to your posting schedule, be it on a weekly or monthly basis. The objective could be click-throughs, likes, shares, comments, or something else. Outline for yourself how you plan to achieve this. Decide if you’d like to allocate a budget to use paid advertising through sites like Facebook, Twitter, Instagram, Snapchat, LinkedIn, or others. Highlight key promotions or campaigns coming up you want to emphasize on your social media account. Also, be sure to re-evaluate all these choices at least once every quarter, adjusting depending on what’s working and what isn’t.

It can take a lot of time and effort to master social media marketing. If you’re looking to make the most from the social media opportunities for your brand out there, contact a representative at Unlimited Exposure. We can help in building an advanced, cost-effective, results-guaranteed strategy to position your brand for maximum success. Improve the quality of your leads, conversions, and engagement. Receive a team at your disposal ready to work for you. Visit Unlimited Exposure today for more information on how we can get started!

Source : http://unlimitedexposure.com/basic-digital-marketing/894-how-to-choose-your-social-media-marketing-channels-and-what-to-avoid.html

Does my Business really need a Blog to Capture an Audience – we’ll say yes

A business blog can help you build sustainable momentum and grab you an audience, like nothing else can. Having a business blog where you regularly put out content, even if it’s only once or twice a month, gives Google a reason to pay attention to your website and stokes a higher SEO ranking, a blog will give you something to share on social media, and it’s also an inexpensive, natural way to get clients returning to your site. So should your business have a blog – unquestionably, yes.

High quality, relevant, and fresh content.

Blogs shouldn’t be built around selling a product or service. Blogs should be about providing valuable content to your readers and customers, without asking for a sale in return. That kind of free content gets people coming back to you for more and positions you as an authority in your category. The more unique and high quality the product, the more likely it’s to be valued by customers, readers, and Google – all of which help you to elevate your business. Consider factors like relevancy of content, how informative it is, and cut out any lines that don’t directly serve a purpose. Believe us when we say the rewards can be very rich.

Add value to the lives of your audience.

We cannot emphasize enough how important it is to use blogs to build a connection to your audience, rather than exploiting it for sales. In order to do that however, you must know what audience you’re targeting. Create customer personalities that define who you’re marketing towards. In each customer, there’s going to be a problem they want solved, interests and needs that could be reflected in your brand, expectations regarding how they want your company to behave, and you’ll also want to define the search terms they are most likely to use.

Even if you don’t know it yet, you have something unique.

Every business blog has a unique selling point, as does your business. Catering to your audience, you’ll want to exploit your uniqueness. Ask yourself what you provide to your customers that competition can’t. If you can’t answer that question, you may be in trouble when it comes time to write and market. Also, just because you sell a specific product or service, it doesn’t mean all of your blogs need to be written about said product or service. As long as it’s relevant to your brand’s messaging, you can write about almost anything. Just be sure to stay on point – whether the purpose is to entertain, inspire, or educate.

Creating contagious content.

Write blogs with titles, descriptions, and paragraphs that beg to be clicked and read. Instead of selling like a salesman, tell a story with your blog. If you can tell a story that forms an emotional connection to your customers, you won’t ever need to “sell them”. Identify questions your customers want answered. Always review your blogs and eliminate any boring sentences. Always speak with passion and don’t be afraid of being your authentic self.

Does your business need a blog – we think so, if you’re serious about building long-term momentum. Speak with Unlimited Exposure today to find out more about how we use digital marketing and blog writing to build audiences. Watch your numbers grow!

Source : http://unlimitedexposure.com/basic-digital-marketing/893-does-my-business-really-need-a-blog-to-capture-an-audience-%E2%80%93-we%E2%80%99ll-say-yes.html

Leverage LinkedIn to Speak your Content Marketing and Grow your Audience!

LinkedIn is an extremely powerful platform when it comes to content marketing and digital potential.

For B2B marketers, there’s a lot to LinkedIn that’s untapped and which can be used to maximize one’s return on investment. If you’re already creating amazing content, LinkedIn is a major opportunity to extend your reach, target an audience, and reach the right people required to grow your business.

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

LinkedIn’s influence as an audience hub

LinkedIn has hundreds of millions of registered users and it’s one of the biggest social networking sites on the Internet. If you need to talk with business owners, senior-level decision makers, influencers, and more, this is better than Facebook, Instagram, Twitter, or any other social media platform. The average income of a LinkedIn user is $83,000/annually and over 60 percent of the site’s users are actively looking for industry insights. There’s opportunity here! Connect with educated, skilled, and influential people.

Advanced targeting in a cost-effective campaign

LinkedIn provides targeted ad capabilities, which allows you to send marketing display ads according to age, gender, and location. You can also send out marketing messages according to job title and industry. If you want, you can also aim for different schools, job titles, and more. In terms of lead generation, LinkedIn has also consistently shown itself to require low cost investment. You still get the same high quality leads and even more so at times when compared with other sites. LinkedIn currently boasts a 14.6% conversation rate from click to read – which is more than 22 times higher when compared to other social media platforms. In terms of content marketing promotion, this is very, very good news.

LinkedIn’s sponsored content

LinkedIn’s sponsored updates have been praised for their integration into one’s native update stream. Arguably, the social media site does this better than Instagram, Facebook, or Twitter. Smart ways of distributing content are always sought by marketers. Ideally, you never want to trick anyone into seeing or reading your content. At the same time though, you need to ensure your content is getting out to the right people and that it’s presented in the right way.

Benefits to publishing content on LinkedIn

LinkedIn positions great quality content to highlight the publisher, presenting them as an authority and thought leader. If you’re looking to gain a reputation as an important blog or resource for new information in your category, this is a great way to do so.
LinkedIn boasts a strong, relevant audience with high search intent. Share content across a wide network of engaged professionals looking for content just like yours. If they get to sharing your content, who knows how many eyes you can get on your writing.
Extend your content’s reach outside of your already-engaged followers. People who are not connected to you on LinkedIn can still follow you and track your content as its’ published.

If you are looking to use LinkedIn as a publishing platform for your blog or if you’re looking to maximize your social media marketing using LinkedIn, we would love to help. Contact a representative at Unlimited Exposure today for more information on how you can engage other professionals through LinkedIn and expand your brand’s reach beyond what’s capable on similar platforms, like Twitter, Facebook, YouTube, Google+, Instagram, and others.

Source : http://unlimitedexposure.com/basic-digital-marketing/871-leverage-linkedin-to-speak-your-content-marketing-and-grow-your-audience.html

Is Guest Blogging still a Popular Way to Build Audience in 2019 – we say yes

Although some dispute it, capturing audience attention and growing your followers is still achievable using guest blogging in 2019. The precise method on how is where debate should be had. Nevertheless when done right, guest blogging done right creates amazing results!

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

Guest blogging is the act of writing a blog for another website. This drives traffic while building links. As a guest blog, this provides opportunity to associate your site with theirs and to spread awareness of your brand, products, or services to another’s audience. When a guest blog is done well, it can also set yourself up as a ‘thought leader’ and an authority in your category. As evidenced, the benefits of guest blogging range from increased brand recognition to authority building, increased brand exposure, increased website traffic, increased social media visibility, and bigger audience reach.

Always start with objectives & audience

Clarify what you hope to achieve with guest blogging, as your first step. If you know the result you’re aiming for, you have a better chance at getting there. Determine whether you’re advertising your brand, yourself, a product, or service. Identify how you will track the success of your goals and what metrics you will use. From there, you’ll also want to know the audience you want. If you know your audience, you can seek quality websites where you can find your audience, identify social media accounts your audience frequents, and help to determine engagement strategies.

Finding guest blogging opportunities

Finding guest blogging opportunities is relatively easy but they’re not always advantageous. Quality guest blogging opportunities usually need to be sought after. Examine relevant websites and evaluate things like domain authority, social media following and engagement, and site performance. There are a handful of apps and software available which can identify blogs with strong domain authority, something which can be exploited to help your site’s SEO rankings as well. Across any relevant site you hope to guest blog on, you also want to see how relevant blog topics perform and what’s had the most success online.

Write out a great pitch to submit

Convincing a site to hire or to allow you to post a guest blog can be a process. Before you approach a site, write out a research-friendly and powerful pitch. Some sites field hundreds of blog post requests every day – you want yours to stand out. It may take some time to build a comfortable relationship with them however in time, you may find a partner on which you can be a guest contributor or guest author, delivering to them high quality content in exchange for exposure for your brand. Personalize your connection to them and explain in as few words as possible why you’re a good fit for their website.

Unlimited Exposure has a detailed understanding of key influences on guest blogging success. Throughout 2019, we expect to see collaboration and guest blogging to remain a focal strategy in digital marketing. Assisting with your content marketing and spreading word across social platforms, we can elevate your brand to new heights. Learn more by speaking with a representative today. We can help build strong relationships with industry authorities, ensuring content is published on the most relevant platforms for your brand’s long-term success.

Source : http://unlimitedexposure.com/basic-digital-marketing/866-is-guest-blogging-still-a-popular-way-to-build-audience-in-2019-%E2%80%93-we-say-yes.html