How Do I Rank Higher on Search Engines with SEO in 2021 – see here!

Search rank is super important to the success of any website, brand, and content. If fans can’t locate your content, you can’t expect to improve your SEO rank on sites like Google, Bing, and social media.

The organic traffic you get from search engine-based sources is incredibly valuable. SEO is an efficient want to spend on digital marketing while creating momentum you can sustain for the long-term.

In a sense, it’s the holy grail of digital marketing and getting on that first page of results is so important. Whether you’ve experienced a drop-off in placement or are struggling to outrank competition, ask yourself these questions.

Here is how to get your content featured on the first page of search engine results with SEO in 2021.

How Do I Rank Higher on Search Engines with SEO in 2021 – see here!

What is Google’s SEO Algorithm?

Google has never publicly revealed their SEO algorithm or ranking factors. For marketers and website design experts, it’s a guessing game on what ranks and what moves the needle. Fortunately, the guesses are fairly educated and often confirmed by analysts at Google.

Needless to say, Google’s algorithm is sort of a ‘secret recipe’ and it’s one that’s heavily protected.

Routinely, there are also updates to the SEO search engine algorithm which means experts constantly have to invest in keeping their knowledge up-to-date. For small business owners, chances are you already have quite a bit to manage outside of search engine optimization, digital marketing, and web design. This is how hiring an SEO expert can make things so much easier.

Truth be told, there are more than 200 ranking signals under on-page and off-page, website crawlability, and indexation.

What is the #1 SEO Rank Factor in 2021?

What do search engines consider the most important factor in where they rank content – it’s quality.

Search engines like Google want to provide the best, most relevant content at all times. Ensure yours contains up-to-date information, uses appropriate SEO keywords, isn’t presented in a clickbait type of way, and delivers on user expectations.

What is User Intent in SEO and Content Marketing?

When a user clicks on your page, they have an expectation for what’s there. For example, a question merits an answer. Another way to put this perhaps is content relevancy. The intent of a search query is a strong signal of what the content should be.

Meet your user’s expectation. Deliver it in one-of-a-kind expertise and be an authority on the subject.

Is My Mobile Website More Important Than My Desktop?

Mobile-friendly websites rank higher than desktop-only sites. This is because more users search using mobile devices. In an effort to accommodate this trend, Google’s algorithms prioritize mobile-responsive websites.

Evaluate your site’s mobile design. Could it be better, more intuitive, or more user-friendly – redesigning it could be the best thing you can do for your SEO rank.

Does Domain Authority Still Affect My SEO Rank in 2021?

Domain authority represents the health of your website. Most people mistake authority to be strictly a representation of the age of the domain. While it matters how long a domain has been in existence, other factors that influence domain authority include your number of active backlinks, popularity of the domain, and its size.

Ensure your site is well-maintained. As time passes, if you’re doing everything right, domain authority will build naturally on its own.

How Can I Get More SEO Backlinks For My Content?

Backlinks are when your site is referenced on another website through a hyperlink. Backlinks indicate popularity, authority, and quality of content.

They are very important to Google and search engines who evidently want the best quality content possible featured in query results.

You can get more SEO backlinks through various means. Post your content frequently to social media. Let people know you exist. Include share buttons in the content itself, either at the top and/or bottom.

Talk to sites similar to yours. Ask them for a backlink. Consider writing a guest blog on another site, linking back to your own content. This is a time-tested strategy that has worked for many in boosting their backlinks and site authority.

How Do I Do Internal Linking for SEO?

Internal links are a strategy that isn’t done enough on a lot of websites yet it is critical to getting content ranked.

If you’ve got high-performing content, internal links can direct users to other content on your website. It will also help direct Google to other content. Internal links will lift your whole site, integrating pages and creating a more closely-linked collection of pages.

What Is the Most Important On-Page SEO in 2021?

There are several most important on-page SEO in 2021 to ensure are being done correctly.

• Title tags should be keyword-optimized, clear, and reflective of the content it represents.

• Header tags help to break up the content in more manageable bites and should be optimized with keywords tailored to the sections it represents.

• URLs should be written cleanly and including keywords, as opposed to automatically generated URLs.

• Alt-image tags should be keyword-optimized, helping search engines to rank images according to the content they display.

What Am I Doing to Hurt My Search Engine Ranking?

While optimizing for a better ranking, one should also examine what they’re doing that could potentially be sabotaging their SEO strategy.

If Google notices something like keyword stuffing – regardless of whether you’ve done it on purpose – your ranking could take a big nosedive. Here are some things that could be hurting your search engine rank.

• Keyword stuffing is to fill your content with as many keywords as possible, at the expense of quality. Content like this is often difficult to read, forced in tone, and will result in penalties.

• Internal links are a helpful SEO strategy but when the anchor text is ‘click here’ or lacks description, this is a problem. Use anchor text that matches to what’s being linked to.

• Backlinks are also very important but not when they are from low-quality link farms. Be careful about how you get backlinks and monitor where they are coming from.

• Duplicate title tags are to add the same title tags to multiple pages on your website. Repetitive title tags scream spam. In your title tags, be descriptive, feature targeted keywords, and avoid duplicate language.

Why Is It Important How Fast My Website Loads to SEO?

No user wants to wait longer than 2-3 seconds for a page to load. It’s bad UX. Google wants websites that are fast-loading to offer their users the best of the best. Your mobile and desktop website should be optimized to minimize loading time.

There are various strategies one can use to make a website faster. A skilled web design and marketing expert can certainly provide some guidance.

How Often Should I Be Creating New SEO Content And Pages?

Post a new article five times a week. Post once a month. Post two articles every two weeks. It doesn’t matter how often you’re posting so long as it’s regularly and on a weekly or monthly schedule.

Why we create new SEO content and pages is to show search engines your site is active and updated.

Also, new content gives you something to share on social media and email marketing. It’s a strategy to keep eyes on you, keep existing clientele interested, and generate awareness and leads.

How Often Should I Maintain and Manage My SEO Strategy?

Top spots on search engines see fierce competition. There’s always someone coming, either looking to reclaim what they’ve lost or rank higher than they did previously. You should be managing search engine optimization strategies on an ongoing basis.

You are never done with an SEO strategy. It requires continual work to achieve and maintain placement.

Source: https://unlimitedexposure.com/basic-digital-marketing/1154-how-do-i-rank-higher-on-search-engines-with-seo-in-2021-%E2%80%93-see-here.html

This Article Will Help You Increase Sales With The Best SEO Strategies 2020

When you sell, you survive. Sales are how business gets by. Next year, eCommerce sales will increase to $4.88 trillion globally. A large reason why is SEO.

Search engine optimization is about getting visibility in the cutthroat world of the internet. Competition is always learning. New digital marketing trends are on the upswing. SEO has not gone away.

SEO gets you noticed. It helps you convert prospects into customers. It gives a business momentum. SEO = sales.

SEO best practices have changed a lot over time. If you don’t know what works for SEO in 2020, don’t worry. We’ve got it covered. Here are the best SEO strategies to maximize sales and increase revenues.

The #1 determinant of a successful SEO strategy is quality of content

More than anything, have great content. If sales are driven by value, content is where you contribute most.

A prospect searches the internet for a product or service. They eventually locate different social media profiles, articles, and websites. A prospect is looking for answers to their questions. Developing content that answers questions, that’s smart.

If a prospect lands on your website and you have the best, most relevant, and most engaging content with your blog or website, there’s no reason to visit anywhere else. They stick with you. They build a relationship with you. Before long, you’ve got them. Here are some content forms to consider for your SEO:

 Blogs and articles.
 Infographics.
 Videos.
 Podcasts.
 Animations.
 eBooks.
 How-to guides, education, and general information.
 Product reviews.
 User-generated content.

Content is a vehicle. It is free information and value a customer doesn’t have to pay for. Conversion-driven, shareable content is what to aim for.

Choose your SEO keywords right and use them frequently

Keywords don’t have the pull they once did. They are still crucial though to an SEO strategy prioritizing maximum sales. It’s ultimately up to you to find what keywords are best. Once you have your keywords, use them:

 Content blogs and articles.
 Website page titles.
 Website pages – service pages, product descriptions, etc.
 URLs.
 Headings.
 Image descriptions.
 Video descriptions.
 Metadata.
 Emails.

Look at short-tail keywords. Long-tail keywords. Local SEO keywords that include city, region, province, or country. Over 50% of all search queries are four or more words. There’s less competition for these phrases and they carry higher conversion rates.

Is your on-page SEO the best it can be?

On-page SEO strategy accomplishes a number of objectives. It prioritizes a user-friendly site. Search engines more easily index your pages. Your search engine ranking is likely to increase. Essential user-friendly elements like visuals are also maximized to include an SEO approach.

What’s the best way to approach on-page SEO – well, it depends on the design opportunities available to you. There are some critical areas though to get right. Here’s a basic 7-point guide for best on-page SEO.

1. Create title tags that are original, descriptive, and which include SEO keywords.
2. Do everything you can to increase page load speed. This is a major SEO ranking factor. Faster page load times also mean reduced bounce rates.
3. Alt-text for images should be filled in with keyword-optimized text. Make it direct yet descriptive. Search engines will use what you write to interpret what’s in the image, classifying it accordingly.
4. Every heading should be optimized with keywords and a relevant description.
5. Link site content with internal links. This is to create a web of relevant, engaging pages. From a user perspective, it also improves navigation. To search engines, this helps with indexing.
6. URLs should make sense, be direct, have keywords in them, and be easy enough to read and type.
7. The meta description should be written to include keywords and direct, detailed information.

Can I use social media marketing to grow my SEO reach?

SEO is about search engines. This doesn’t just mean Google. Social media sites like Facebook, Twitter, and Instagram have search engines as well. They work from the same principles of keywords, high-quality content, and value.

When we want to find interesting content, over 79 percent of us turn to Facebook. Reach audiences where they are. SEO and social media marketing have synergy. They work in combination, supporting one another.

Sales should happen naturally. If you give a customer the information they’re looking for and access to purchasing the product or service they want, you don’t have to push hard. SEO and social media work from this perspective. Sales pitches are spam. Information is most valuable. Human, authentic interactions matter most.

Does my online reputation affect my SEO or online sales?

Reputation matters. Online reputation management is to control what others see on search engines when they search for your business. It’s an underrated yet key SEO strategy.

Let’s say, you’re a restaurant. Someone puts you in Google. The first things that come up are hundreds of Yelp reviews complaining about the food, service, and price. If you’ve recently engaged in a public argument with a customer on Facebook or Twitter, that might come up as well. New prospects are seeing this. Do you think anything else you do with your SEO is relevant with your reputation being what it is – absolutely not.

Monitor your brand online. If complaints are showing up, you will want to resolve them quickly. Here are a few things to remember when managing your online reputation.

 Always be professional in every public post or customer interaction.
 Set in your schedule a time to regularly review online reviews.
 When negative reviews happen – and they will – respond calmly, quickly, and professionally.
 Encourage people to write positive reviews with every purchase.

Is local SEO the right strategy for my business?

Local doesn’t have to mean ‘city’. It could mean province or state, region, or even country. Geography is ultimately what we mean by ‘local’ in terms of how it applies to SEO.

Over 30 percent of all searches have local intent. This means someone searching for ‘digital marketing’ is using ‘digital marketing + city’ as their keyword. Deciding on keywords, using city name and region help you be found. Unless you’re operating globally, local SEO is the right strategy for every business.

What’s the best SEO smartphone strategy to reach customers on their mobiles?

Laptops and desktops are out. SEO algorithms don’t focus on them anymore. Why should you? The most sales online happen across smartphones and mobile devices – eCommerce or otherwise. That’s where to look at for maximizing revenues.

On smartphones, think of user behaviour. They open emails, browse social media, and use a variety of search engines from Maps to news apps and more. Tap into this. Get your business registered on every search engine. Use the power of SEO to give you visibility across mobile platforms.

You may want to consider starting an email campaign, an SMS marketing campaign, or using social media marketing to target smartphone users. Your SEO footprint has got to extend to smartphones and other mobile devices. Mobile-friendly strategies work.

Some quick facts about SEO marketing and sales

 93 percent of online experiences begin with a search engine.
 81 percent of people use some form of online search before making a larger purchase.
 Leads from search engines have a conversion rate of 14.6 percent, compared to outbound marketing with only a 1.7 percent rate.
 78 percent of location-based mobile searches result in a purchase offline.
 18 percent of location-based mobile searches result in a sale within 24 hours.

Make a splash. Pursue strong SEO strategies. See your sales climb. Cut through the scarcity of placements on search engines. Get on the first page, up to the first result. Do it today with Unlimited Exposure.

Source: https://unlimitedexposure.com/basic-digital-marketing/1134-this-article-will-help-you-increase-sales-with-the-best-seo-strategies-2020.html

This Article Will Help You With SEO Strategy Success in 2020

SEO is just as important today as it was a decade ago. Search engine optimization, aka SEO, is vital digital marketing. If you know what SEO is and you already have a strategy, you might think you don’t need to read this article – wrong.

SEO algorithms have changed a lot in the last couple of years. Mobile sites have priority. Voice search has impacted how sites rank. Some factors are not so important anymore. Elements are always changing around the algorithms that dominate what makes good optimization.

When SEO works, it gets more eyes on you. More visibility for your website. More leads. More conversions, if you set your content strategies right. You build brand awareness and position your website to maximize its potential. Here is what you need to be successful in SEO in 2020.

What is SEO?

SEO is the practice of optimizing a website for search engines. SEO helps a website rank on Google, Bing, Yahoo, and other search engines.

When someone searches a phrase that’s relevant to your brand, you want your name to come up. The closer you are to the first result on the first page, the better. To get there, you need SEO. Popular SEO strategies include keyword, content, off-page SEO, and local SEO.

How many SEO search engines are there?

Google is not the only search engine. Its market share has actually been on the decrease, lowering from 91.7 percent in 2012 to 87.9 percent in 2019. Here are some other search engines SEO can help you rank on.

 Bing. This is a Microsoft search engine. It is the default search engine in Internet Explorer and Microsoft Edge.
 Maps. Maps is a Google search engine. It is on every Android smartphone and used frequently by mobile users.
 Yahoo. The Yahoo search engine has been less popular in recent years but still holds significant global market share.
 Baidu. Baidu is China’s biggest search engine. Baidu has over 80 percent of the market share on all mobile searches in China.
 Yandex. Yandex is the most popular Russian search engine in the world. Much like Baidu for China, if you are appealing to this demographic, this is the search engine to use.
 DuckDuckGo. DuckDuckGo promotes itself as a search engine that doesn’t track users, unlike Google and Bing. The search engine generates over 1 billion searches worldwide every month.
 Amazon. Amazon uses keyword-based search. It is one of the largest search engines worldwide. If you sell on Amazon, focus on strong keyword use.
 YouTube. YouTube is a Google-owned search engine with more than 2 billion users. YouTube’s a keyword-based search. Use keywords in tags, titles, and descriptions.

What is the best SEO keyword strategy?

Keywords still matter. They’re crucial to SEO success. Keywords should be researched, carefully chosen, and used at a rate of 1-2% in your content.

Keywords can be words or phrases. When a person types in the keyword into Google to find content, the search engine provides sites using said keywords.

How to search for SEO keywords varies in strategy. Look for high search rates and those with low competition. You want to select keywords from three different categories.

1. Short-tail keywords, such as ‘marketing’.
2. Long-tail keywords, such as ‘marketing experts in SEO’.
3. Local keywords, such as ‘marketing experts in Toronto’.

Once you have selected your keywords, you have to use them. It’s not enough to just include them in content. Use them in URLs, titles, and elsewhere on your website.

What is the best SEO content to use to achieve results?

You can’t have a healthy SEO strategy without content. It counts for everything. Publishing content, any time someone wants to know about your topic, they find you.

Content can’t be like a sales pitch. Content should contribute value. It must be relevant, engaging, and shareable. Here are a few forms of content to use in your SEO strategy.

 Blogs.
 Videos.
 Infographics.
 Podcasts.
 Social media posts.

What is Off-Page SEO?

Around the keywords and content you include on your website, there’s also off-page SEO. This is optimization off-site. The main way to do this is through backlinks.

Backlinks are links on other websites that direct back to you. High-quality backlinks say to SEO crawlers that your site is of value. This helps build authority and helps you rank.

The best off-page SEO backlink building strategies are guest blogging, shareable infographics, and connecting with influencers.

Should I use local SEO?

More people are using smartphones to search. A lot of those searches have local intent. If you operate in a strict geographic region, use local SEO. These strategies will tap into these local searches.

Local SEO uses local keywords, such as ‘marketing in Toronto’, ‘marketing in the GTA’, and ‘marketing in Ontario’.

Another way to emphasize local SEO is to register your business in local business directories. Creating location-based landing pages on your site is also strongly recommended. Register yourself on Google Maps and Google My Business listings.

Why is SEO important for new small businesses?

SEO increases visibility. It makes it easier for people to find you. More than 25 percent of people click on the first search result and nothing past. That’s advertising you can’t buy.

SEO boosts web traffic. More leads. If you have your web design right, this means more conversions. What you want to aim for is to rank in the first five positions on Google. This is where 75 percent of all search engine clicks happen.

SEO contributes to authority. This can mean a lot. It lets users know you’re the real deal. You’re trustworthy. You have something to offer. A high search engine ranking suggests quality and excellence.

An added benefit of SEO is improved user experience. Site usability improves. Customer experiences are more positive. Mobile visitors will have a usable site to work with.

What can hurt your SEO?

SEO algorithms aren’t perfect. They can make mistakes in assessing content. Unfortunately, it’s your website that will suffer if there’s bad strategy involved. Here are some areas that search engine crawlers struggle with.

1. A site should have a proper link structure. When it doesn’t, some pages may not be included in a search engine crawl. When this happens, your rank lowers.

2. Minimize coding errors. If you are lazy with your website design, you can sabotage your SEO strategy. Ensure your web coding skills are up to par.

3. Duplicate pages. Repeating the same content over and over is cheating. That’s how search engines see it. Your website will be penalized if you have multiple pages using identical content.

4. Forms. Search engine crawlers struggle to read the content included in forms. This is why we avoid them unless they’re necessary.

5. Images, audio files, flash graphics, and video. Content that’s not text is not easily read by search engine crawlers. Use meta-data and write descriptions. This will tell crawlers what an image or video is meant to represent.

SEO Trends in 2020

Before we close the book on what is successful SEO in 2020, there are a few trends dominating how SEO is being done this year. Here are what they are and how to use them.

 Google has implemented BERT, a natural language processing model. It analyzes the context and intent behind a query. You can’t optimize for BERT but you can for your audience.

 Visual search is more common. Google Lens, Pinterest, Instagram, and other sites are platforms on which to search for images. Content should incorporate more relevant high-resolution images, optimized with titles, descriptions, and alt-text.

 Voice search. Over half of all online searches this year will be made through a voice assistant. Target long-tail keywords, question-and-answer content types, structured data, and featured snippets.

It’s 2020. Times have changed. Adapt your SEO. The algorithms are waiting to make you a star. Whether you’re targeting locally or the world, Unlimited Exposure can help you. Talk with an SEO expert today.

Source: https://unlimitedexposure.com/basic-digital-marketing/1128-this-article-will-help-you-with-seo-strategy-success-in-2020.html

Why is My SEO Not Working – See the Reasons Why and How to Fix It

“My website isn’t ranking. Can you help?” We get this question all the time. So you’ve created one heck of a website, packed with engaging content and keywords in what you’ve been told are all the right places. Yet, for some reason, your website is nowhere to be found on Google. You’re not getting the clicks you want and the clicks you are getting don’t relate close to keywords you’re targeting.

SEO is harder than it seems. It’s not just about publishing quality content and a fast, mobile responsive website. Plenty of other variables come into play – a lot you can control but others which cannot. You’re working against competition as well. If you think you deserve a higher ranking than what Google is providing you, let’s look at reasons why your SEO isn’t working and how to fix them.

You aren’t link building

The more high quality websites you have linking to your site, the more authority and legitimacy you’re giving yourself in the eyes of Google. Sometimes in SEO we don’t target links or comparatively, we target low quality links. These don’t work. Enact a link building strategy that focuses on high quality links. Once you’re supporting your website with good quality links, this demonstrates to search engine crawlers that you’re worthy a high rank.

You chose keywords without researching them

It may seem obvious what keywords you want for your website but choosing keywords takes research. You’ve got to look at where a keyword is ranking, its competition, and judge its relevancy to you and your other keywords. By analyzing keyword performance via apps like Majestic, Moz, or Ahrefs, you can find out a lot about what’s most likely to generate a return. Opportunities aren’t created in SEO – they’re found. To find them, you’ve got to plug into data, research, and using these types of programs.

You’re publishing too much content

Let’s be clear – it’s not the quantity of content that is of concern, it’s the quality. When websites publish a lot of content more or less all at once, most of the time, the quality of content is low. Unless you’re sure what you’re publishing is high quality and unique, be careful on how much content’s being published. It makes more of an impact when you publish less content that prioritizes quality, rather than publishing an overabundance of content where none of it is valuable or unique.

You’re not optimizing the design of your content

A certain type of content marketing tends to rank very well on Google, Yahoo, and Bing. If the writing quality is outstanding on your content, this isn’t necessarily enough to get a promising ranking. On-page optimization in design has got to be prioritized as well.

 Any inbound links embedded in the content should be quality ones.
 The length of content should be 1,000-2,000 words, instead of 500 words or less.
 Subheadings under H1, H2, and H3 subheading tags can be used to further emphasize keywords.

You’re using an outdated SEO approach

SEO is not a concrete, static strategy. Search engine optimization changes every time a search engine like Google changes their algorithm. This makes it so that SEO strategies which worked in 2005 may not necessarily produce the same results in 2020. Even year to year, things are in seemingly constant change. This is why many websites prefer connecting with an SEO expert, digital marketing team, or experienced SEO professional. In that, they have a stakeholder monitoring the latest algorithm changes and speak in the SEO community, ensuring your site is established, coded, and written in a way to maximize its potential for success.

Your web design structure and coding isn’t optimized

There’s a lot of technical effort that goes into creating results-driven SEO digital marketing campaigns. Even if what you’re doing on the page is spectacular, if the technical code isn’t managed, your effort could be in vain. Here are some basic technical keys to a quality SEO campaign.

 Titles that are written with high-value keywords in concise, natural language.
 Create an XML sitemap so that Google can easily find and index web pages, as well as to avoid duplicate content issues.
 Meta descriptions are fully written with keywords embedded and no longer than 160 characters.
 Alt-tags with keywords are used at every opportunity, no longer than six words.
 URLs should be keyword-rich and no longer than 100 characters long.

You’re knowingly or unknowingly using black hat SEO practices

Black hat SEO strategies are dated and going to get your site penalized. Black hat SEO are comprised of techniques that some marketers use to cheat the system. Though once very prominent, these days, black hat SEO is always eventually found and when it is, it’s the website that pays the price. Black hat SEO strategies include maintaining private blog networks, paying for links, spamming links, stuffing in keywords, or using hidden text. This is considered wrong and unethical. Don’t pursue this method.

Competition on your target keywords is very high

When competition is high on keywords, the more work you’ll have to put to rank. A new brand shouldn’t be targeting high-competition keywords because you haven’t yet built a website equipped with the authority to take the challenge on. You’ll only be constantly defeated by popular websites with more age and authority to them. The solution evidently is to target SEO keywords with less competition, short-tail and long-tail both. This will help get you ranked on keywords and from there, you can continue building your equity as a website.

Your content is a let-down in quality and misusing keywords

Content that’s poorly written, being stuffed with keywords, and which isn’t relevant to the keywords you’re trying to rank for is the worst thing you can do for your SEO. A ranking website should have high quality content that’s written well and free from grammar mistakes. The discussed topics should always be relevant to the brand’s long-term goals as well as the target keywords. Over-stuffing keywords is also bad practice that could result in big penalties on a website’s SEO. If you’re unsure about why you’re not ranking well on Google, consider your content’s quality simply may not be there to justify a higher ranking than what it’s already received.

You have multiple pages of content that are similar

You may unknowingly product near-duplicate content with multiple pages written with similar content. This often happens when we are designing location-based landing pages or with keyword-specific pages. Duplicate content is a big mark against your SEO on Google, Bing, Yahoo, and other search engines. Every page has got to be unique and original.

You don’t know what your SEO objectives are

When we think SEO is not working, we may think this because we don’t have enough sales, revenues, conversions, email sign-ups, etc. The purpose of SEO marketing is to get the click-through. Once a customer’s clicked, the impetus then is on the website to convert. Choosing objectives for your SEO campaign, be aware of the limitations of search engine optimization. Brands and websites will find more can be accomplished when there’s investment in digital marketing as a multi-channel strategy with SEO being one channel of several, as opposed to counting on SEO exclusively.

You’ve got technical errors you didn’t even know about

When you connect with SEO experts and they conduct an SEO audit on your website, they complete an analysis to find if there are technical issues present. A lot of common technical problems that are found in these audits include improper redirects, slower than average page load times, mobile errors, and unintentional blocked pages. If they haven’t coded the site themselves, a lot of site owners may not even be aware these issues exist. Thankfully, they’re an easy fix.

Source: https://unlimitedexposure.com/basic-digital-marketing/1116-why-is-my-seo-not-working-%E2%80%93-see-the-reasons-why-and-how-to-fix-it.html

This Article Will Help You Turn Around Bad SEO into an Optimized Website in 12 Easy Steps

Wait, do I have bad SEO? This is a question a lot of web designers, entrepreneurs, and business owners ask themselves. If you do find this to be the case, don’t worry. Though bad SEO has consequences long-term, the quicker you make a change, the closer you’ll to deriving some benefit from your strategy.

This Article Will Help You Turn Around Bad SEO into an Optimized Website in 12 Easy Steps

What is bad SEO?

Bad SEO can be happen out of clumsiness or lack of experience, more common than not. Alternatively, bad SEO can also happen with so-called ‘experts’ who use black hat SEO techniques. Black hat SEO are outdated strategies used to ‘hack’ SEO and often involve illegal means of ranking your site higher. In almost every case, black hat SEO strategies are eventually discovered and when they are, a site gets penalized. If you find your site has bad SEO, it’s no reason to panic.

What is white hat SEO?

White hat SEO is high quality content, using keyword clusters that are on-brand, and wrapped in a visually appealing website. White hat SEO, to put it succinctly, is the good kind of SEO and adheres to Google guidelines. This is what you want. To get you started on optimizing your site in 12 easy steps, we look to white hat SEO practices to cover strategies you may be using that are outdated, cheating, or considered low quality.

Is your website your best work?

Web design isn’t meant to be rushed through. If you’re not committed to making the best site possible for your brand, you are unlikely to see the big returns some sites do. In this vein, a high quality website doesn’t just get the technical aspects of SEO right but it engages, sparks some magic, contributes value, and has a reason to exist.

Step 1 – How many times do you use your keyword?

A lot of websites overstuff keywords in with no relevance. Content can appear clunky when you do this. You need smooth, easily readable content that blends in keywords naturally. Instead of stuffing in the same keyword again and again, slow it down. Instead, choose 3 or 4 keywords. Blend them in naturally, only once or twice in a short piece of content. The ultimate goal’s not necessarily to maximize keyword usage but it is to deliver high-value content.

Step 2 – Prioritize unique, eye-catching high quality content

SEO is built around content marketing, such as how-to articles, blogs, opinion pieces, and informational blogs. Your content shouldn’t be duplicated from anywhere else on your site or elsewhere on the Internet. It should also be written well and something that users are going to appreciate. It shouldn’t be promotional or sales-focused. Give it some real value! If your content is good enough, it will sell the reader on the idea of buying from your business.

Step 3 – How do I know what SEO keywords to use?

Keyword are important. Keywords in SEO should relate to your business. Choose long and short keywords. Look at keywords that are going to build you authority in your category of the marketplace. Researching these can take a lot of time but the work does pay off if you choose correctly.

Step 4 – Eliminate any spam or duplicate content

If you have duplicate content, remove it because you will be penalized in the eyes of Google. Secondly, if anyone is leaving spam links, irrelevant comments, or similar content, a site’s reputation can become damaged in the eyes of Google. Don’t let this irrelevant content affect your site ranking. There are a number of tools, apps, and built-in tools to use to help manage comments and duplicate content like this.

Step 5 – Does every page have a purpose?

Look at your site. If there are blogs written that don’t have a strong purpose, plagiarized or borderline duplicate, or are pages you don’t need, get rid of them. An efficient website is one where every page deserves to be there. A stronger website like this suggests to search engine crawlers you are a high quality site.

Step 6 – Do you have clickbait articles with a high bounce rate?

Clickbait can work in some cases to get you clicks. If you don’t deliver though, you’re going to lose a user and they may not ever come back. Luring people onto your site through misleading, deceptive language isn’t ok. It may not punish you in the form of search engine rank but you won’t win any customers this way. By all means, avoid clickbait. Instead, write better and create more engaging content marketing.

Step 7 – Do you have an internal and external linking structure?

There’s a dual approach any excellent SEO website takes. There’s external links which you can’t really control which is when other websites recognize the value in your website and they link directly to it. Then, there’s internal linking structure which involves you linking to other pages on your website, setting up 2-4 internal links per article or blog. Doing this interlinks your website, communicating relevancy, authority, and quality.

Step 8 – Incorporating SEO images

SEO images, video, graphics, and media keeps a user engaged, and ups the quality of your content. When you have images or video, ensure they have been optimized with meta data, descriptions, and the incorporation of keywords. Search engine crawlers cannot discern what’s included in an image and so you need to tell them through meta data what’s there. Doing this will help them classify it and can in fact be an opportunity to further elevate your website’s rank.

Step 9 – Is my website mobile responsive?

There are more users surfing the Internet today through mobile devices – i.e. smartphones and tablets – than there are people doing it on laptops and desktops. A website that’s mobile responsive adapts to screen size, shifting around elements and ensures a user never needs to zoom in. Responsiveness makes browsing a website so much easier! It’s also so important to SEO that Google and other search engines have adapted a mobile-first approach. A website that isn’t mobile responsive ranks lower than one that is. If you haven’t already, get your site formatted to be mobile ready.

Step 10 – Are my website pages loading fast enough?

Page speed in SEO must be optimized to rank high. Search engines like Google value loading speed very much, which has made it a priority for web designers and digital marketers. As we continue to design, and add images, video, media, and graphics to our web pages, it can slow things down. You’ve got to have a firm grasp on web coding and design to ensure your page doesn’t take longer than 3 seconds to load.

Step 11 – Look at your analytics

In changing your website’s design, removing bad SEO and replacing it with good SEO, pay attention to your analytics in the weeks to follow. SEO rank changes take time to happen but you’re likely to notice other changes including a lower bounce rate, more clicks through your website, and overall indications of an improved user experience. Analytics give a wealth of information on a website’s performance, well worth perusing to see if your efforts are making a difference.

Step 12 – Coming up with a long-term SEO plan

SEO is all about ongoing effort. If you do everything right today and fine-tune your bad SEO into something turned around, it still takes long-term planning to elevate your site to the rank you deserve. SEO is an investment in best practices, eliminating what’s outdated, obsolete, or not working. Planned activity on your site, such as through content marketing and blogs, directly impact SEO. Search engine crawlers will come back to crawl your website somewhat regularly ensuring its’ pages are still quality enough to rank where they do. A long-term SEO marketing strategy’s necessary for this reason.

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Search Intent is a Quick, Easy Method to Understand What you Need to Do with your SEO

SEO usually breaks down on keywords, image optimization, and coding principles. Not discussed nearly enough, search intent and the psychology behind it can be tremendously helpful to optimization methods.

Why search intent and SEO are intertwined is because of how understanding intent can set you up in front of the customer at any and all stages of the purchasing journey, just based off the knowledge of what keywords to use. Some consumers have no idea about your brand, while others are just becoming aware of your products and services. There’s a different SEO strategy customizable for each and it all has to do with intent.

Search intent can essentially be broken down into three unique categories – informational, transactional, and navigation.

Informational search intent.

Informational searches are generic, likely to be done by those wanting to learn about a subject, and aren’t expected to convert. Informational search intent is easy to capitalize on and build content marketing for. Although they may not produce high conversion, this technique can produce stronger awareness for an unknown brand. Consistently ranking high here elevates you above the competition and puts you more into featured snippets or related SERP features.

Transactional search intent.

Transactional searches are made when a customer is ready to buy a product. eCommerce marketing focuses around the transactional, developing SEO strategies on content based on products or services. For any website selling online, transactional searchers are so important. eCommerce companies are recommended to prioritize this type of search intent above others and create content accordingly.

Navigational search intent.

Navigational searches are when a user already has a destination in mind, such as if they’re Googling a well-known website or brand. They usually put in a single search term to arrive at the page. SEO strategies aren’t really going to appeal to navigational searches as a user already knows who you are. As long as titles, images, video, and website pages are properly coded according to SEO standards, which is easy to do, it won’t be a challenge to find out through navigational searches.

How to make search intent actionable.

Google loves search intent, categorizing them as ‘Know’, ‘Do’, or ‘Go’, corresponding directly with informational, transactional, and navigational. Depending on your site, any of these three can be a way to establish you at the top of first page results. When building SEO keyword lists, search intent should play a role. Consider intent-based keywords with words like ‘Buy’, ‘Order’, ‘Purchase’, or a product or a brand review. The more action you infer and how you blend your keywords will be key to where you rank.

What search intent is all about.

Understanding the mindset of a user gives you the chance to structure every sentence and paragraph to your prospect. In 2019, SEO continues to get smarter and more advanced. Simple keyword optimization works to a degree however when mixed with search intent, you’re taking your website to the next level. Don’t let your competitors gain the upper hand on you. Create content that’ll give you first-page and first-place rankings like your website deserves!

Search intent is next-level search engine optimization, going beyond plucking keywords on volume and competition. Achieve SEO success with long-term organic growth via the digital marketing experts at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/1009-search-intent-is-a-quick,-easy-method-to-understand-what-you-need-to-do-with-your-seo.html

Why Organic Reach is So Important to a Website and How to Increase Yours

For consumers searching out products or services like yours, the first place they go is Google. If your website is not included in the first page of search engine results pages (SERPs), you more or less don’t exist.

Did you know the first rank on a Google search enjoys a 33 percent uptick in traffic compared to other listings – it’s true. As important as branding, social media, quality of product, and other factors are at publicizing your business, organic reach is still so important. It provides significant momentum which you can ride for months and even years, always finding new leads. Increase the organic reach of your website by following these tips, tricks, and strategies as a guide.

Current search ranking.

Take an honest look into where you currently rank. Thankfully, there are many tools available to let you know where you currently sit in relation to certain keywords and queries. By revisiting this information regularly, you can see whether strategies are working or not and how much progress you’re making on increasing organic traffic for your website.

Buyer personas.

Although so much focus is placed on search engines, your website should still prioritize buyer personas over SEO. Websites built on buyer personas generally convert up to 5 times more users than sites based on what’s most recommended for SEO purposes. Provide content that’s educational, insightful, and personal. Always create your website and its content with a human being in mind.

Blogging.

How people rank high on search engines is by using blogs and content that provide inherent value. That said, you don’t want to flood your website with low quality writing. Quite the contrary! The higher quality, the better. Google’s algorithms have progressed significantly in the past decade and quality of content is a huge marker on where something should rank. Copywriting should incorporate keywords naturally and in a limited fashion while humanizing your brand, keeping in mind that the primary objective of any content is going to make it appeal to your audience.

Keyword list.

Pages rank relevant to certain keywords. Refine and define a high quality keyword list, each and all relevant to your website’s content. Target keywords for each page based on what you’re selling and who you’re targeting. Use a mix of short and long-tail keywords. Think of conversion-friendly keywords, ones that drive or create conversations, what topics you’re speaking about, what’s trending, or try searching potential search queries relevant to your page to see what popular keywords come up at the same time.

Cornerstone pages.

Instead of having a website with multiple pages based on the same subject or keyword, simply create and maintain a single cornerstone page with all relevant content here. This will lead to a keyword-rich, meaningful, and authoritative page that will let search engine bots know to rank accordingly. By moving similar pages into a single long-form page, some estimates suggest organic search engine growth can increase by as much as 50 percent.

These aren’t the only strategies which can be used to help maximize your website’s organic reach. Optimizing page titles, filling in meta descriptions with keyword-rich content, using ALT tags appropriately and wisely, using anchor text, and designing a relevant URL all have a role to play. Want to know more about organic SEO results – contact Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/1002-why-organic-reach-is-so-important-to-a-website-and-how-to-increase-yours.html

Smartphone Mobile-First Indexing is a Detail no SEO Marketing Campaign Should Forget

Few people out there aren’t carrying around a smartphone on their person when they leave home. This just goes to show how interconnected the offline and online world is. For digital marketing, this has also opened up whole new avenues for brands and websites to explore.

Mobile Internet use surpassed desktop back in 2014, believe it or not. A few years after that, Google made the decision to adopt mobile-first indexing in their SEO algorithm. Mobile-first indexing means that sites that are equipped to be mobile responsive will rank higher than sites without this ability.

Prior to this switch a few years ago, Google valued desktop websites more however as the usage trend has changed, the algorithm has had to adapt. So what does this mean for your website – well, if you have an SEO digital marketing strategy and your site is not mobile responsive, you may be wasting your money.

There’s no excuse not to have a mobile responsive website in this day and age. If you don’t, all efforts for organic traffic through Google is being sabotaged. As a user, see it from their perspective.

Who wants to go to a blog on their smartphone only to see that it’s in its desktop version – no one. They have to use their fingers to zoom in just to read it, and then scroll back and forth, line by line just to see it.

Who wants to go to their favourite eCommerce online shopping page to see that on their mobile phone, it’s in desktop format – no one. By not going mobile responsive, you’re cutting down on the amount of people who could and would otherwise become customers of yours.

A mobile responsive web design adapts a website’s presentation to meet the size of the screen it’s being viewed on. It’s nothing new and has been around for decades, primarily via CMS platforms. In terms of how this impacts your SEO strategy, even if you’re doing everything right, you’re still not getting ahead of any competitor if you don’t have your pages smartphone adaptable. Although one’s personal preference may be desktop, there’s probably more smartphone users coming to your site than people on desktops.

Fortunately, a lot of the digital marketing and SEO world recognize the importance of mobile-first indexing. It’s usually one of the first things checked. Is a website mobile responsive – if yes, excellent, move onto the next SEO strategy. The thing about SEO is that it’s never just one thing which will get you to the first page and then, to the top of the first page of Google. It’s a lot of small things. Alternatively, if a website wants to get dropped from its first place ranking or a first page position, all it can take are a few small errors in design or approach.

What does the future of SEO hold? No one knows. It all depends on the user. Presently, we know users have moved to smartphones inspiring a mobile-first index which can’t be ignored. If you’re serious about ranking high with SEO, give Unlimited Exposure a call and let us help get you to where you need to be. SEO is very competitive. You don’t have to do it alone. Alongside dozens of other strategies, when you optimize for mobile, you’re putting in the work to rank higher. Contact us to learn more.

Source : https://unlimitedexposure.com/basic-digital-marketing/999-smartphone-mobile-first-indexing-is-a-detail-no-seo-marketing-campaign-should-forget.html

How to Fix the Top 10 SEO Mistakes Common to Newbies in Digital Marketing

Have you recently started your first website? Are you wondering why it’s not ranking as high as you’d like on search engines like Google, Yahoo, or Bing? Sometimes even the simplest mistake can completely jeopardize a website’s SEO rank. Here’s the most common SEO mistakes new websites make and more importantly, how to fix them.

Bad title/content.

Sometimes a website doesn’t rank well because, plain and simple, the content’s not very good. Producing visually attractive content that’s meaningful, informative, and authoritative is what drives organic SEO growth and ranking your site on the first page of Google.

Social media.

A strong social media presence on relevant sites like Facebook, Instagram, Twitter, and others works in your favor. It lets the SEO algorithm know how to better index your pages and signifies there’s some authority to your brand.

Lack of text.

Images and graphics are wonderful. If they’re replacing text however, this may be affecting where content’s ranking on search engine directories. Always use text headings and banners as this will make it possible for search engines to properly classify your page in accordance with a relevant keyword.

Google Console.

Google Console is a wonderful SEO tool but a lot of websites either don’t use it well or they altogether ignore that it’s there. Use Console and Analytics to understand where search engine traffic is coming from, and the changes you need to make to improve your situation.

The wrong keywords.

Select keywords optimized for what you’re actually selling and the audience you’re looking to appeal to. Use a keyword research tool to see what’s popular, what’s working, and to arrive at some definition for how you want to approach your SEO keyword strategy.

Improper <H1> tags.

The heading-1 tag should be used to identify the title for the whole page. They should not be in multiples across a page. This will confuse search engine bots. Always ensure a page is properly formatted with heading-1s, heading-2s, etc. as needed.

Slow server.

The speed at which your website loads can have a massive effect on SEO ranking. One of the more common SEO mistakes is a slow server. If your website’s not loading at the speed it should, consider optimizing its web design or move to a faster server.

No organized link structure.

All pages should be properly linked together and structured in an orderly way. If you don’t have an intuitive architectural layout of your website with an XML file to make updates or corrections as needed, it’s a mistake. Always ensure the structure of your website is easy for search engine bots and users to navigate.

Flash compatibility.

Websites using Flash may encounter some difficulty in browsers, even though it can be a very attractive web design component. If you’re definitely using Flash, you’ll want to create an HTML alternative for this content in case it does not come up as well as for search engine bots to understand what’s supposed to be there.

Internal linking.

Internal linking done wrong or not done at all is a huge missed opportunity for SEO. Proper interlinking helps a user discover more pages of your website, increases the importance of individual pages, and gets pages ranked higher on search engines.

These are all avoidable SEO mistakes. If you have a website, any of these could easily take you down and lower your organic reach. If you want to rank higher on search engines, see more organic traffic, and learn more about the secrets of successful SEO, contact Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/998-how-to-fix-the-top-10-seo-mistakes-common-to-newbies-in-digital-marketing.html

5 KPIs in Email Marketing to Let You Know if your Strategy is working

Email marketing is a lead nurturing strategy, sales technique, and an overall excellent way to reach your customers. Through email, an eCommerce company or any brand can feature products, videos, and send personalized messaging straight to a user’s inbox. Judging what makes your email marketing strategy successful, there are several metrics to pay attention to. Here’s a quick list of the five most important email marketing KPIs to keep in mind.

Unique opens

Unique opens is how many people have opened your email. This gives you a clear picture on how much interest your email is generating on its’ own, prior to any open. It’ll indicate how enticing your subject line is and how engaged your customers are with your brand. If you find you have a low ‘unique opens’ or if it’s going down, some tips to get it up include to express either exclusivity or time sensitivity in the subject line, using numbers in the subject line, and personalizing your emails based on geography.

Click-through rate

Click-through rate is how many people clicked a link in your email. This helps to indicate how persuasive the information you’re sending is and if your email marketing design is successful. If you’re with a decent amount of unique opens but aren’t getting the click-through rate you want, try to adjust the amount of emails you’re sending, make your links more attractive by trying out different CTAs, or embed videos which are known to increase CTRs by up to 65 percent.

Forward rate

The total number of forwards, or forward rate, indicates how many people forwarded your email to someone else. If you’re looking to attract new customers and you’re openly encouraging customers to share, this can be an important metric. If you want to have a higher forward rate, you may want to offer a discount code for forwarding your email to a friend. By looking at your forward rate, you can better determine whether there’s any work that needs to happen on a campaign.

Email-generated sales

Email-generated sales is perhaps the ultimate email marketing KPI. If you’re not getting revenues from your emails, that’s not good. You want a strong ROI. Although you may miss one or two in this metric, there are ways to track email-generated sales through platforms like Shopify and Woocommerce. To boost email-generated sales, try offering coupon or discount emails, or if appropriate, themed or seasonal sales emails.

Bounces

Bounces identify how many emails did not make it to your subscribers’ inboxes. It’s a problem if you have too many bounces. A ‘soft bounce’ indicates a person’s email is valid but for some reason, the message wasn’t delivered. A ‘hard bounce’ indicates your email’s been rejected. Continue to send emails that bounce and your email address will be flagged for spam. That’s difficult to shake. Ideally, your bounce rate should be zero. The best thing to do is, if you see emails bouncing, clean up your email subscriber list immediately.

Are you looking for email marketing help? Contact a digital marketing expert at Unlimited Exposure today to launch a new email campaign with all the pieces in place to maximize your return. It’s our passion to design, create, and implement email marketing campaigns for our clients. Reach out to Unlimited Exposure right now.

Source : https://unlimitedexposure.com/basic-digital-marketing/982-5-kpis-in-email-marketing-to-let-you-know-if-your-strategy-is-working.html