Social media has become all about the visual. Adding high-value visuals to your social media posts is a strong strategy to get clicks and see more attention. Images and video content fuels engagement. There are 7 main types of visual content for social media – shareable images, branded images, info images, print images, videos, PDFs, and other. Here are the best visual content ideas you can use on your social media marketing campaign to grow followers and acquire likes.
Shareable images
Shareable images make up a long list and focus on images that are most likely to be shared. Famous quotes, questions, a question and answer, affirmations, fun facts, helpful tips, reminders, short lists, teasers, controversial statements, written testimonials, or inspirational words all are images likely to receive the most clicks.
Branded images
Branded images put your brand’s logo front and center, communicating to others where an image’s from. Branded images include banners, buttons, badges, ads, cover images, promo images, blog post image links, physical product images, and more.
Info images
Info images are incredibly valuable because it communicates clear information, shedding disposable words in favor of only those that matter. Info images include infographics of course as well as top 10 lists, how to lists, tutorials, step-by-step instructions, fact sheets, tips, diagrams or charts, compare and contrast, myths, facts, and a list of rules.
Print images
Print images are similar to the more traditional advertising and print products, used by many brands, sometimes shared via social media as a quick method of marketing. Print images are things like business cards, holiday cards, recipe cards, posters, flyers, invitations, and brocures.
Videos
Video marketing on social media is trendy and having a bit of a moment right now, with consumption high and users ready to devour their next favourite. Possible social media video content ideas include slideshows, tutorials, behind-the-scenes looks, interviews, Q&As, presentations, graphics, explainer videos, previews or trailers, video testimonials, live stream recordings, and more.
PDFs
PDFs can be a little more extensive to produce but depending on the industry, they make for a social media and email marketing strategy that can help turn leads into conversions. PDF documents include ebooks, guides, lookbooks, catalogues, magazines, planers, organizers, checklists, instructions, templates, and worksheets.
Other
Lastly, you have visual ideas that don’t necessarily fit into any one box. These tend to be more creative but don’t necessarily produce the same engagement. Used sparingly though and featured right, they can produce favorable results in a social media marketing campaign. They include things like a media kit, a resume, an ‘About Us’ image, a manifesto, a declaration, a pledge, a comic, a sketch, a doodle, art of some kind, or a collage.
Use all of these!
Each of these visual ideas has a place and purpose on social media. Instagram, Facebook, LinkedIn, Twitter, Pinterest, and so many other platforms have huge opportunities to spread visuals, graphics, images, and video. Use this high-engagement content to bring in new leads, inform, entertain, and convert. These high-value visuals are a great way to keep your brand involved, engaged, and cultivating new shares, likes, and follows.
Tap into social media marketing strategies like these with Unlimited Exposure, the experts in building brands on social platforms. Don’t want to go it alone? Let us be your guide and grow business in big ways, in the weeks ahead!
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Great breakdown of visual content categories. It applies more to web and mobile content than social media, but for longer social media posts too, I wouldn’t dismiss the visual presentation of the text content, too. Shorter paragraphs and bulleted lists make the content look easier to digest and thus increases engagement. https://www.ashworthcreative.com/services/content/
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