How to Turn Your Customer Into A Micro-Influencer for Free Digital Marketing!

Your customer’s your best promoter. A great customer’s worth their weight in gold. A customer willing to promote you to their friends and family, or leave a positive review, can pay off in dividends.

Word-of-mouth advertising in digital marketing trumps all. It always has in marketing. It’s the ultimate ‘new business’ generator. When we hear an opinion we trust give their approval on a product or brand, it knowingly and unknowingly influences our decision-making around said brand in a number of ways.

So how do you turn your customer into an influencer marketing opportunity – there are several ways.

Being the Best Brand You Can Possibly Be on Social Media

The most likely place a customer’s going to promote you is on social media. Users are on social media looking for something to connect with and every user has followers. When they share a social post, it goes out to friends and family.

When you are at your best, customers are more willing to leave a positive post. There’s more motivation, for most social media users, to leave a negative review than a positive one – remember this. For someone to want to leave a positive review and share your brand with followers, you being your best is where it starts.

Thank Your Buyers And Be Kind

A lot of corporations will say they care. A lot do. Some don’t. When a brand is kind and caring towards their customers, it can make a big difference.

Do something kind for them without them asking. This can be as simple as sending them a social media message or an email thanking them for their business. Gratitude is heartwarming. You create a good impression and perception of your brand in the eyes of the customer increases. Once you have the customer rooting for your success, you’re building loyalty in a way that’s otherwise not possible.

Open Up Your Website and Brand to Customer Reviews

Give your customers the opportunity to leave a review. If you sell eCommerce products, web design should include a space to leave a review. If you aren’t selling direct on site, a section advertising customer testimonials can also work.

When it comes to social media, ensure there is a place to leave reviews. Encourage it. When a customer volunteers their time to write a review, this sort of endorsement can go on and on supporting a stellar online reputation.

Know the Risks of Negative Reviews

A positive comment from a customer can mean free advertising and explosive sales. Unfortunately, a negative comment can also lead to sales problems and lost momentum.

Why Do We Value Word-Of-Mouth Advertising?

 It’s social proof that others have used a service or product.
 It allows us to learn more about a product or service without buying it.
 It helps reduces the possibility of buying something we will regret.
 It gives us a real way to see a product or service’s benefits or limitations.

These are the major reasons every one of us loves word-of-mouth digital marketing. It’s why we pay attention.

It’s this level of curiosity that we hope to tap into by turning a customer into a micro-influencer.

You Don’t Get Free Influencer Marketing Without Asking For It

Every reasonable opportunity you have, consider asking for feedback, a customer review, or a social media share.

Incorporate share buttons liberally into your web design. Encourage sharing in every email marketing message. Any time someone buys a product or service, ask for them to leave a testimonial, write a review, or share a message with a friend.

When you remind a customer how easy it is to leave a review or have their voice heard, a customer’s more likely to contribute something. Here are other appropriate areas to ask for a review or a share.

 In an email confirmation after a product or service purchase.
 At the end of any video marketing message or YouTube video.
 Through the Google My Business feature.
 Through Yelp.

How Can I Incentivize My Customers into Becoming Influencers?

For some people, it’s not enough to be asked to write a review or share a post. For a lot of individuals, some incentive has to be offered.

Time is valuable. In exchange for theirs, you might want to offer a coupon, gift card, a discount on a future purchase, or a contest entry.

The ‘contest entry’ is an attractive idea for various brands. Offer a contest entry for a share on social media or ask them to write a review in exchange for a discount code. There are a few different ways to play it.

Can I Contact My Customers Directly?

If you notice you have a few customers with growing followings, you may want to reach out directly.

The thing about a move like this is that you want to ensure they are connected to your target audience. Any sort of outreach customer-to-influencer marketing isn’t going to work if you’re selecting individuals who are not going to be spreading your message to the right people.

Is a Loyalty Program Worth It For Free Marketing?

Some brands find it advantageous to start a loyalty program. This could involve incentives and rewards in exchange for assistance in getting the word out. Give points for certain customer actions. Start a ‘points board’ for top referrers. Empower your people doing the referring by providing a kickback on any sales derived from them.

A loyalty program will take your customer-to-influencer plan to a whole new level. A lot of brands might not be set up for a referral program. A lot do opt-in and see major rewards. Here are some starting points.

 “Share this code with your friends and get $5 off your next purchase.”
 “Get $100 in credit when five friends sign up.”

What is User-Generated Content?

User-generated content is a content marketing strategy that increases engagement and the amount of content you have.

When you’re creating a micro-influencer from a customer, consider employing user-generated content paired with a contest. Oftentimes, this can be used to successfully solicit participation.

A customer gets the advantage of having something they wrote or created posted on your account. You get the benefit of content and also the advantage of the customer promoting it. Brands that have thousands of customers to tap into can derive massive benefits from a digital strategy like this.

Encourage Customers to Share Their Stories

Storytelling is the most effective form of content in the world. It sells big. Ask your customers to share their stories about your products or services. Re-post those stories. Publicize how your company’s making a difference.

Use these customer or follower stories to build a community around your brand. Especially on social media, all a brand has to do sometimes is create conversation. It’s more about engagement than direct selling.

Encourage your customers to be open. This suggestion may also fall under user-generated content, contests, or even be used as a general social media marketing strategy.

Advocate For Your Brand With Value Action and Shareable Content

If ‘asking’ isn’t your style when it comes to word-of-mouth advertising, try advocating. Do something that gets people talking and which motivates them to share your brand. A charitable action works great.

Alternatively, work on crafting content that’s funny, entertaining, and that gets people talking. Content goes viral not because anybody asked. It’s because of quality. If we approach our brands on social media with the same kind of commitment to posting valuable, share-friendly content, it will share itself. This creates conversation and word-of-mouth you can’t by.

Your customers are a resource. Use them. Mobilize your followers. Increase your marketing revenues. Do so with Unlimited Exposure. Let us help your business take advantage of ALL opportunities. Are you ready to see RECORD-SETTING results – we are!

Source: https://unlimitedexposure.com/basic-digital-marketing/1135-how-to-turn-your-customer-into-a-micro-influencer-for-free-digital-marketing.html

Must-Read Expert Advice on Video Marketing for YouTube, Facebook, and Social Sharing!

More video sharing platforms are popping up with every year that passes. Video is the future of content. There’s no arguing that. As Internet speeds increase and tech advances, there will be more video conferencing and video communication than ever before.

From a marketing standpoint, now’s a premiere opportunity to create and post videos that resonate with your audience. Interested in learning more about video marketing? Here’s some expert advice to get you started.

Using your analytics

Before you post your first video, all the data you’ll need to judge a video’s performance on will come from its analytics. Note who’s watching it and monitor engagement levels between multiples. You may have some videos that are runaway hits while others struggle. Within months, you can drastically improve a video marketing campaign just by following the basics of what analytics are saying.

 

Short videos

Unless it’s necessary, you can get away with posting short three or four minute videos without complaint. If you’re looking to feature a product or promotion, you may even choose to do a couple minutes or less. Customers don’t have time to sit around and watch a 10-minute video. Edit what you film and see how short you can bring it down.

Using YouTube to make money

You may choose to start a YouTube channel connected with your brand but that doesn’t necessarily promote your product at every opportunity. Many YouTube channels, at a certain point, can be used as a way to make money. Receive YouTube advertising money or consider selling advertising spots, once you have enough subscribers. For more social brands, there’s may be a real chance to monetize a video social platform like this.

Beyond YouTube

YouTube is the #1 video marketing platform in the world but it’s far from the only one with literally hundreds of millions of active users consuming content. There’s Facebook, Twitter, and Instagram video sharing and marketing opportunities to devour. Also, embedding your YouTube videos on other sites like reddit can help to get the word out.

Be entertaining!

YouTube is no different from having a commercial, an infomercial, or being on late night TV promoting a brand. Don’t be boring and dry. Be outrageously entertaining! Tell a story. Share something meaningful. Do it right and you can really get people talking.

Technical SEO stuff

Just like you would optimize a blog post for SEO, you have to take the same approach to video. Ensure you have an attention-grabbing headline, keywords are in the title and description, and the video’s properly tagged. Ideally, you want to make your video as search-friendly as possible.

High quality sound

If you film a high quality video and the sound is garbage, no one’s going to want to watch and it’s going to be an obvious fail. If you’re recording voiceovers, ensure you use an outstanding microphone and that the sound is crisp, easy to understand.

Update your videos from time to time

As the weeks and months go by, you may find opportunities to update your blogs, videos, and social media. No worries. You don’t need to replace the old video necessarily. Instead, make a video response or consider a ‘Part 2’. Alternatively, if you have a video that’s performing really well, build from it. It’s a brick-by-brick process but long-term, almost any brand can have a successful video marketing campaign simply by following their numbers.

Source : https://unlimitedexposure.com/basic-digital-marketing/1041-must-read-expert-advice-on-video-marketing-for-youtube,-facebook,-and-social-sharing.html

6 Things You Need to Know if You’re Marketing to the Upper Middle Class and the Super Rich

Selling to the upper middle class and “the rich” isn’t an easy task. What’s effective in marketing towards them is not going to be the same as what worked for other demographics. The most effective offline or digital marketing approach for upper classes relies on you developing a thorough understanding of their buyer personas. Here are 6 things to know about Canada and the US’ super rich, and their personalities, needs, passions, and desires.

6 Things You Need to Know if You’re Marketing to the Upper Middle Class and the Super Rich

Self-made wealth.

Analyzing the world’s 400 richest people, Forbes found that 71 percent of them more or less became rich based off their own ambition, drive, and hard work. They didn’t come from money, didn’t have large inheritances, and worked tirelessly to achieve what they have. In assembling marketing, you don’t want to assume the upper middle classes are unintelligent or spoiled. Absolutely, some are. A lot aren’t though.

Higher education.

Although some of the world’s upper classes have attended top universities, the vast majority of them either went to normal Canadian or American universities, or they didn’t go at all. This isn’t saying the demographic is uneducated. They very much are. That said, they aren’t Ivy League like some may assume them to be. When assembling content marketing, video, email, or social media, it’s important to know you’ll be marketing towards several different education backgrounds.

They’re very married.

The upper middle classes and super rich marry in big numbers. In fact, of the Forbes 400, more than 98 percent of them are either married or have been divorced. The majority of the upper classes are married to their first spouses at a higher percentage than the general population. Certainly keep this in mind when developing your digital marketing materials. A lot of the upper middle classes value commitment, family, and marriage, and this should be reflected in your messaging.

They’re older.

The upper middle classes and very much the super-rich are older than you might expect. The youngest of this class are in their early 30s but a lot, as you’ll find, are in their late 40s, 50s, or 60s. Ages here usually skew towards seniors and Baby Boomer-style marketing may be preferable to them. There’s a lot that has been theorized as to why the upper classes are so much older i.e. income doesn’t equal wealth, more time equals more equity, and more time to hold onto gains. Regardless, the age makes something like social media not as effective as it would be with a younger crowd.

Geographically, they’re very spread out.

Upper classes used to congregate in cities and granted, some still do. A lot however choose to leave, in order to maximize their income and spending power. They usually reside outside of big cities and sometimes in less popular places. If you’re marketing nationally or internationally, geographic area can be very tough to pin down. The best thing a brand can do is to note analytics, like website traffic and social media numbers, to see where you’re getting your hits.

What motivates them.

The upper classes, in general, are very hard workers and a lot of them share a common mindset. They’re suspicious of people who are not symbols of hard work, they’re genuinely interested in verifying others’ credentials and hearing their stories, they’re pressed for time, eager for competency and convenience, and worry about loss of money, power, status, and security. In many aspects, they’re no different from the general population, seeking the approval, recognition, and respect of their peers.

Market to the upper classes with a highly experienced digital marketing company in Unlimited Exposure. Utilizing SEO, web design, content marketing, social media, video, email, and more, Unlimited Exposure uses advanced campaigns to achieve massive success for our clients. Your success is our highest priority, when you sign on. Contact a representative today.

Source : https://unlimitedexposure.com/basic-digital-marketing/1011-6-things-you-need-to-know-if-you%E2%80%99re-marketing-to-the-upper-middle-class-and-the-super-rich.html

9 Ways to Build and Manage an Online Community to Make your Website a Success

To succeed online, it can’t be emphasized enough that strong customer relationships are a necessity. Easy and efficient ways to connect with your target audience exist, thankfully. Cultivating an online community begins with recognizing the social channels available, learning how to interact with customers, and employing strategies to generate discussion. Here are nine ways to build an online community to spur your website towards being the success you know it can be.

Personality.

Humanize your brand by bringing personality to the conversation. Be fun and vibrant. While you don’t want to overshare, be inappropriate, or get too far away from what your brand’s about, personality is important to help let people know there’s someone real behind the computer and not just a corporate robot.

Monitor.

You may occasionally need to intervene in your community to address a complaint or remedy concerns. This is why it’s integral to monitor what’s being said about your brand in an ongoing fashion. Regularly look at mentions, be active in your conversation, and keep the discussions moving towards the positive.

Live video.

Live streaming, video conferences, and webinars are interactive, an opportunity to connect with interested parties, and give your target audience a reason to be interested in you. Consider a monthly video stream for community members as a way to check-in.

Set metrics.

Before you get going at building an online community, know how to measure success. Set audience building metrics like how much traffic you’re generating, engagement, and lead conversion.

Inter-member interaction.

It’s important to encourage members to interact with one another. Encourage your community members to network with one another. This helps to build emotional connections which go beyond your brand.

Keep your audience happy.

If you already have a community, keep them happy and warm by offering exclusivities, like coupons, discounts, freebies, product demos, and more. This is all to drive leads. You may also discover opportunities to encourage sharing these offers with a friend as a way to bring in more leads into your community.

Set expectations.

If you have an online forum or you’re looking to maintain a social media community page, introduce rules. Keep the conversation on track by setting guidelines like minimizing negativity, keeping things respectful, and anything else you deem important.

Initiate discussions.

If you’re not getting enough conversation in your customer base, create conversation by launching a contest, asking questions, making posts soliciting feedback, having a poll, or providing your group with an activity to do.

Showcasing your community’s stories.

If you have engaged community members with unique stories behind them, share them. Ask customers to share their own connection to your brand. Create conversation around your brand, using your audience as the centerpiece and with your products or services secondary.

Community-building online is a powerful way to get people excited and passionate about your business. Going beyond the paint-by-numbers digital marketing strategies that have been used over and over again can yield big, long-term results. If you’re looking to build an online community, do it with the experts at Unlimited Exposure. We can assist with video, social media, email, SEO, content marketing, and more across platforms like Instagram, Facebook, Twitter, YouTube, and more. Connect with your audience and begin building a base.

Source : https://unlimitedexposure.com/basic-digital-marketing/990-9-ways-to-build-and-manage-an-online-community-to-make-your-website-a-success.html

What is the Most Popular Social Media Platform in 2019 For Digital Marketing and Why

There’s a lot of debate, these days, on what the best social media site is. Truth be told, each brand may have their own personalized answer based on where their audience is and what’s appropriate for them.

Analyzing current social media trends in digital marketing, Instagram is the #1 social media platform in the world right now followed closely by Facebook and Twitter. A huge social media trend that we’ve found is that while Instagram growth rates are the highest of all social media sites, Facebook and Twitter is growth is slowing down rather quickly. Although B2C brands still go to Facebook, waning interest means in 5-10 years’ time, Instagram might be where you want to invest your time.

In 2019, the top 3 social media platforms are Instagram, Facebook, and Twitter based on how marketers are using these sites. Approximately 94 percent of marketers use Facebook for social media marketing while 73 percent use Instagram and 59 percent are using Twitter.

Sadly, we are seeing a lot of marketers losing interest in Twitter. This isn’t to say that Twitter’s a negative social media site but rather, it might not be the hotbed of activity it once was. Some businesses may choose to use Twitter while others would be better recommended to try another social media platform.

Now, thus far, this has all applied for B2C businesses but what if you’re a B2B website – not surprisingly so, Facebook still reigns supreme. Up to 91 percent of marketers are using Facebook for B2B marketing while approximately 80 percent are using LinkedIn.

LinkedIn is an underrated platform with absolutely amazing potential well worth trying if you’re a B2B brand. By engaging with other professionals, publishing pieces on the platform, and making connections, you’d be surprised by how much positive momentum one can generate.

A big question a lot of us are asking ourselves is, can Facebook turn the tide of momentum to continue growing themselves as a digital marketing platform – it’s hard to say. Facebook has updated their algorithms to favor posts with high engagement while decreasing the power of those pages which have gone viral. The social media site hasn’t been able to shake the feeling that marketing on Facebook is slowly coming to an end.

Now in digital marketing, trends can change rather quickly. That said, social media like Instagram, Facebook, Twitter, Snapchat, LinkedIn, Pinterest, Reddit, and others have a place. It’s just a case of knowing where the audience is and how to maximize the available opportunities there. Although Facebook is on a downward trend, as is Twitter, one can’t dismiss these platforms because there are still hundreds of millions of active accounts here.

Are you looking for assistance with your social media marketing on Instagram and other platforms? Let us help. Partner with Unlimited Exposure and we’ll provide the expert guidance on how to maximize your budget on platforms like those mentioned. Generate leads, create conversions, and see big jumps in sales. We specialize not only in social media but also in video marketing, SEO, content marketing, email, and more. Join dozens of other businesses who have achieved big returns. The ROI is out there! It’s just a matter of going out there and grabbing it!

Source : https://unlimitedexposure.com/basic-digital-marketing/988-what-is-the-most-popular-social-media-platform-in-2019-for-digital-marketing-and-why.html

7 Unique Lead Generation Tactics you Absolutely Must Try when you’re Low on Leads

Any brand, business, or organization lives and dies by the leads it can generate and convert. Struggling brands need to get smarter with how they find leads. How to do this can be done in many ways. Here are 7 highly effective lead generation tactics we would recommend to any website or brand who are not generating the leads they want.

Use a quiz

For all the high-tech advanced digital marketing strategies we can suggest to generate leads, something as simple as a survey or quiz can help provide lead info. Consider creating a quick on an important subject and then, inside this quiz, ask for a user’s contact info. Encourage them to share it with friends on social media. This can be a huge lead booster!

Prioritizing one choice

Brands can sometimes make the mistake of offering too many choices instead of just a few. Anything more than a few can create confusion. You want a lead to take action. Stick to only one CTA. Be clear in the action you want someone to take. Brands who have simplified their marketing messaging to one CTA, this has helped increase conversions for them by up to 25 percent.

Evaluate your web design

Revisit your web pages. You may need to re-write or re-structure some of them. If pages have spelling or grammar errors, have conflicting or inaccurate information, or are plain and bare, switch it up. Stick to your main points and benefits, and re-write accordingly. Include a clearly defined value proposition, eye-grabbing images or graphics, and a compelling CTA begging for a click.

Product or services video

Producing a product video highlighting its benefits and showing the impact it can have on a person’s lifestyle can increase leads on said product by up to 33 percent. eCommerce brands don’t have to invest big budgets in video either. All it takes it simple, straightforward videos promoted on-site as well as across email and social media – when/if appropriate.

Email course

Consider launching a free email course. Online learning is a fun way to interact with your customers and foster engagement. If a user enjoys the program, they may be willing to offer their personal information or buy a product. It can be something as simple as ’25 free tips over 25 days – 1 a day through email’.

LinkedIn

We don’t oftentimes think of LinkedIn as a lead generation social media marketing tip but for those unaware, LinkedIn has over 450 million users worldwide. For businesses, there are a lot of leads to grab here. Consider publishing pieces on LinkedIn. Think editorial articles or blogs, unique insights, and more.

Quora

Another place you can pick up leads is the question-and-answer site known as Quora. Get on there, get answering questions, and include a link to your site. This can be a nice way to offer authoritative knowledge, to join the conversation, and to bring users back to your site.

Tap into lead generation strategies from digital marketing experts at Unlimited Exposure today. There are endless amounts of leads out there for websites to take advantage of. With Unlimited Exposure, we’ll help improve brand awareness, increase customer loyalty, and help you build out sales in a grand way. We will guarantee you big results!

Source : https://unlimitedexposure.com/basic-digital-marketing/986-7-unique-lead-generation-tactics-you-absolutely-must-try-when-you%E2%80%99re-low-on-leads.html

5 KPIs in Email Marketing to Let You Know if your Strategy is working

Email marketing is a lead nurturing strategy, sales technique, and an overall excellent way to reach your customers. Through email, an eCommerce company or any brand can feature products, videos, and send personalized messaging straight to a user’s inbox. Judging what makes your email marketing strategy successful, there are several metrics to pay attention to. Here’s a quick list of the five most important email marketing KPIs to keep in mind.

Unique opens

Unique opens is how many people have opened your email. This gives you a clear picture on how much interest your email is generating on its’ own, prior to any open. It’ll indicate how enticing your subject line is and how engaged your customers are with your brand. If you find you have a low ‘unique opens’ or if it’s going down, some tips to get it up include to express either exclusivity or time sensitivity in the subject line, using numbers in the subject line, and personalizing your emails based on geography.

Click-through rate

Click-through rate is how many people clicked a link in your email. This helps to indicate how persuasive the information you’re sending is and if your email marketing design is successful. If you’re with a decent amount of unique opens but aren’t getting the click-through rate you want, try to adjust the amount of emails you’re sending, make your links more attractive by trying out different CTAs, or embed videos which are known to increase CTRs by up to 65 percent.

Forward rate

The total number of forwards, or forward rate, indicates how many people forwarded your email to someone else. If you’re looking to attract new customers and you’re openly encouraging customers to share, this can be an important metric. If you want to have a higher forward rate, you may want to offer a discount code for forwarding your email to a friend. By looking at your forward rate, you can better determine whether there’s any work that needs to happen on a campaign.

Email-generated sales

Email-generated sales is perhaps the ultimate email marketing KPI. If you’re not getting revenues from your emails, that’s not good. You want a strong ROI. Although you may miss one or two in this metric, there are ways to track email-generated sales through platforms like Shopify and Woocommerce. To boost email-generated sales, try offering coupon or discount emails, or if appropriate, themed or seasonal sales emails.

Bounces

Bounces identify how many emails did not make it to your subscribers’ inboxes. It’s a problem if you have too many bounces. A ‘soft bounce’ indicates a person’s email is valid but for some reason, the message wasn’t delivered. A ‘hard bounce’ indicates your email’s been rejected. Continue to send emails that bounce and your email address will be flagged for spam. That’s difficult to shake. Ideally, your bounce rate should be zero. The best thing to do is, if you see emails bouncing, clean up your email subscriber list immediately.

Are you looking for email marketing help? Contact a digital marketing expert at Unlimited Exposure today to launch a new email campaign with all the pieces in place to maximize your return. It’s our passion to design, create, and implement email marketing campaigns for our clients. Reach out to Unlimited Exposure right now.

Source : https://unlimitedexposure.com/basic-digital-marketing/982-5-kpis-in-email-marketing-to-let-you-know-if-your-strategy-is-working.html

Impact of Voice-Enabled Devices – Imagine a World where Digital Marketing goes Screenless

In a time when digital marketing’s so focused on video, is it possible we could be moving towards a screenless world – some say so. Personal assistant voice-enabled devices are taking over. Amazon Alexa, Siri, Cortana, Google Home, and more are sold by the truckloads every day in Canada and the US.

This is changing the way we market, as Toronto digital marketers. Assuming this is where things lead in the years to come, we could potentially see a shift away from image and video, and movement happening towards meeting the requirements of marketing through voice.

We are surrounded by screens every day, inundated by them through our smartphones, computers, at work, in the car, advertising billboards, in the grocery store, at the mall, and everywhere. You’d be challenged to find a place that doesn’t have a screen of some kind. It’s almost gravitational the way a screen can pull a person in and maintain someone’s attention for hours on end. For this reason, understandably, a lot of marketing has been focused on video in the past decade. After all, video has produced some very strong ROI and continues to generate a lot of press for the brands who use it. Combined with a larger digital strategy involving content marketing, social media, and email, it’s the perfect way to set up any business for success online.

Then, the rise of voice-based personal assistants happened. This is something no one expected. Most thought video marketing would be the next step towards marketing on screens. The rise of voice has meant that people are starting to do away with screens thereby rendering any sort of images or video virtually meaningless. This isn’t to say this digital marketing isn’t of some value to people using screens. There are still millions of people using screens, which is evidence video marketing and other forms of visual digital marketing still absolutely have a place. That said, we cannot ignore the rise of voice. A segment of the population is breaking off and going the route of using voice in their day-to-day lives.

In the next decade, expect to hear the term voice marketing a lot more. Voice marketing will blend together elements of content marketing and SEO to build text-based answers to queries made through voice-based personal assistant devices. This is already happening with content being developed strictly with voice in mind. Thankfully, any content you have is not rendered meaningless by voice. If anything, it only picks up in value. Voice devices read what’s on the Internet. Assuming you’ve formatted your code correctly, any of these personal assistant devices can read your blog and communicate that information to a user.

Could we live in a world one day that is without screens – it’s very much possible. Some prefer podcasts to video, like to escape their screens, listen to audiobooks, or build entire calendar of events from voice-based personal assistants. From our perspective, a new marketing landscape is on the horizon and digital marketing will have to change to accommodate it.

We are Toronto digital marketing experts. Specializing in SEO, content marketing, social media, eCommerce, video, voice, and email, we can help in positioning your brand to maximize its success in the long-term. No matter the medium or channel, if you want to win big results, all we ask is for you to speak with one of our experts at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/980-impact-of-voice-enabled-devices-%E2%80%93-imagine-a-world-where-digital-marketing-goes-screenless.html

The Best Video Marketing Platforms to Share your Videos, Get Clicks, and turn it all into Profits

Improve the effectiveness of your digital marketing strategy by targeting the most successful, trending video marketing platforms in the world. As consumers are moving to video in big numbers, a lot of tomorrow’s marketing is likely to be centered on these platforms. Here are a few statistics to keep in mind, if you’re interested in video marketing.

Video accounts for 80 average of all consumer-based global Internet traffic.
Including the word ‘video’ in the subject of an email marketing message increases view-rate by 19 percent on average.
Slightly less than 50 percent of all Google searches are for videos relating to a product or service.

Video can be used to deliver a wide range of messaging, from showing a product works to featuring customer testimonials, sharing the story of your brand, and more. Equal to digital marketing in SEO and social media, video marketing is a strong customer-centric strategy for this year and beyond. Here are a few of the video sharing platforms we recommend considering.

Facebook Video

Facebook Video is a developing video marketing platform however it holds a lot of promise. Facebook’s very focused on developing the video side of its platform and for brands willing to publish videos, there may be a lot of reward for them in doing so. Facebook has billions of users and outside of YouTube, is the most powerful video consumption platform there is. Absolutely consider this if you already have a business account set up.

YouTube

YouTube is the top video marketing platform in the world. It’s where people share, comment, like, and subscribe on the daily. YouTube is the originator of video marketing with a number of advantages, including having the most consumers there on-site. YouTube video is also easily embedded onto any existing website or in emails which makes it easy to host the video direct on YouTube and then, sharing it as you please across other sites.

Instagram

Instagram is the fastest growing social media site in the world, with more than 1 billion monthly active accounts. There are many reasons to use Instagram for video marketing, including it’s an excellent place to be discovered, consumers love Instagram video which means it’s easy to consume, the Instagram feed is perfect for video, Instagram Stories are increasingly popular, and more.

Wistia

Another option to host your video on is Wistia. Using Wistia for video marketing, you can host your videos here and integrate them on social media platforms like Twitter rather easily. You’ll also receive an excellent analytics package with Wistia which can be beneficial to learning more about who’s watching your video and where they are in the world.

Snapchat

Snapchat is still going strong in 2019 even if a lot of its’ shine has worn off. Snapchat has a very young user base, with the vast majority of users being in their 30s or younger. For local businesses, Snapchat can be a fun way to connect with a younger crowd. That said, videos are only 10 seconds long or less and are generally very short.

Video on Instagram, Facebook, YouTube, and other platforms are an excellent way to gain exposure. Get yourself a highly effective video marketing campaign from Toronto’s own Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/979-the-best-video-marketing-platforms-to-share-your-videos,-get-clicks,-and-turn-it-all-into-profits.html

Is There a Way to Create High Quality Content Fast for my Website to Help my SEO – read here!

We all want more content to promote. It helps strengthen our websites, boost our SEO, and provides us something to use on social media. That said, it takes time, effort, and money to get that content.

Content marketing is still one of the most powerful weapons there is in digital marketing. To keep pace with others in competition with you though, you may want to produce more content faster. This is natural however it can cost you. No one wants low quality content – not you nor the consumer.

Roundup posts.

Roundup posts are essentially a way to collect links to articles you’ve read through industry publications throughout the week and to use these as a way to generate clicks for yourself. Roundup posts are easy to write and are simple summaries of what interests you or your users. Although they don’t present much value months down the line, they can be a nice way to distribute others’ content, building relationships with other websites, and to give your readers something to consume while you’re working on your next great content marketing piece.

Leverage your evergreen content.

‘Evergreen content’ is content which is still relevant and useful months after it’s been published. This type of content can help provide you followers for possibly years down the line, contributing long-lasting value and momentum. Examples of evergreen content includes ebooks, industry analyses, instructional videos, and long-form blogs. If you don’t focus anywhere else, focus here because this content you can develop at an even pace and still have it bringing in clicks for a long time. This will take some stress off you to continue producing more and more content.

Tapping into user-generated content.

Ask yourself if there’s a way to get your customers involved in developing content. Credible, authentic testimonials. Guest blogs. Launching a social media contest and using the pictures as well as text in return to formulate on-site content. There are several ways you can do this. By involving your customers, you take some of the weight off you while also making your customers feel as if they’re participating in your brand. This is a huge positive for everyone involved.

Recycle the articles that are working.

If you have content that’s getting you a lot of clicks, recycle it by re-publishing it on your site. This can enhance your SEO, social media, and continue to build audience. Don’t do it all the time however throwing in a recycled piece here and there can help add some bulk to the content you’re putting out. Just remember, do so with only your most popular pieces. Look at what’s performing on your site as well as what’s done well on social media platforms like Facebook, Twitter, and/or LinkedIn. Once an unpopular piece will not magically become popular.

Build your content marketing plan with only the highest quality content there is and do it with Unlimited Exposure. Progress with building audience, generating leads, and creating conversions using only solid content with long-term value. Excel on your budget and with the resources available. Share on social media, in email, and see big returns. Digital marketing is what we do best. Contact a content expert today at Unlimited Exposure to see the impact some help can make.

Source : https://unlimitedexposure.com/basic-digital-marketing/978-is-there-a-way-to-create-high-quality-content-fast-for-my-website-to-help-my-seo-%E2%80%93-read-here.html