When is it ok to use Snapchat for Branding and Business

Snapchat, as a social media platform, might seem like a hub of millennials talking and sharing pictures, texts, and video. Snapchat has not caught on as much as other platforms have. That said, it still serves an important purpose in branding and business.

Snapchat has accumulated more than 190 million daily active users and has been around for more than a few years now. Originally, Snapchat made its name off allowing people to send messages which self-destruct, delete, and disappear after a few seconds. Today, it’s a hub of communications, and maintains a huge audience among females between 13 and 34 years of age.

Marketers have been slow to come to Snapchat as the advertising opportunities are not as obvious as they are on platforms like Twitter and Facebook. After all, why would any brand produce videos or images only to have them seen once and then, get deleted forever – like we said, it has a place. Leveraging Snapchat can help brands create awareness and establish themselves. Everyone from Starbucks to food trucks have used it!

Here are some statistics that suggest Snapchat can be a worthwhile social media marketing strategy.

 Snapchat’s audience is young and active.
 More than 51 percent of Internet use in North America occurs on mobile devices.
 41 percent of 18-34 year olds in the US watch videos on Snapchat every day where more than 10 billion videos are viewed.
 Approximately 76 percent of Snapchat users have made a purchase online within the past month.

Snapchat has a few different digital marketing opportunities to weigh. For free or organic marketing on Snapchat, you can connect with your community with special coupons and discounts to drive followers to your website or into a physical store, you can share a little bit about the story of your company, behind-the-scenes footage, or something similar.

There are also paid advertising methods, such as Snap ads. Between Snapchat stories, a 10-second Snap Ad is played. This valuable real estate could be used by you. According to Snapchat, these ads convert up to 5 times higher than traditional banner ads.

There’s also Snapchat sponsored lenses, otherwise known as filters. Add to videos or images Snapchat lenses to keep thing slight and fun. Businesses can use sponsor lenses to encourage customers to connect with their brand. Done right, this can share images and videos in higher numbers. Snapchat uses geo-filters as well, meaning you can add location-specific filters and frames to what you post. Although these can cost a lot, for brands that are able to afford them, they’re great at generating interest and maximizing your audience reach.

Snapchat’s not perfect for every business. That said, if you’re trying to appeal to the audience Snapchat has, there might be no place better to do so. Contact a representative at Unlimited Exposure to find out more about how to maximize your social media marketing strategies – whether that involves Snapchat or Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, or others. There are free and paid digital marketing opportunities on each of these platforms, and they all carry with them built-in audiences ready to connect and engage with brands. Comparatively, Snapchat certainly deserves a look and consideration. Expand your business, connect with your customers in a creative way, and explore the possibilities.

Source : https://unlimitedexposure.com/basic-digital-marketing/932-when-is-it-ok-to-use-snapchat-for-branding-and-business.html

SEO Trends in 2019 to refresh on before getting to Work on this Year’s Campaign

Digital marketing leaders specializing in SEO are well-aware of how quickly trends change. As a New Year sets in, new campaigns will be launched, consumer behaviour will continue to modify, and new marketing tools are bound to pop up.

In the world of SEO, staying up to date on optimization trends can be what elevates a site above the competition for long enough to generate and sustain that momentum almost indefinitely. These are some of the SEO trends in 2019 that we will be paying attention to and that you can use to stay competitive.

Voice search is changing how content is written.

Google Home, Amazon Echo, and other voice search devices are changing the way content’s written and consumed. Smartphone users are using their devices to voice search a number of things, ranging from restaurants to eCommerce sites, general info, and all sorts of things. To optimize your website for voice search, incorporate more questions into your content and using conversational language. Make your content easy to read and understand. As Google’s algorithm continues to adapt, it will be interesting to see how voice search impacts SEO.

Featured snippets have increased importance.

‘Featured snippets’ are what appears at the top of search results, standing out from everything else on the page and usually answering questions. When a voice search is performed and a question is asked, a lot of the time the answer will come from a featured snippet. Approximately 35 percent of all searches currently return a snippet. We expect to see this number rise in 2019. Optimizing content to have you appear in those snippets is a very smart move. Consider how excepts and bites of content will look displayed in response to different topics searches.

Topic clusters may be equal to keywords.

Google is getting smarter about the websites it gives back in response to queries. Instead of tapping into keywords, sometimes the search engine uses topic clusters to provide smarter, relevant results. Thereby, instead of keyword stuffing, you may want to pursue content that’s more informative and which answers questions. Consumers are searching questions in greater numbers than they are seeking out a response to keywords.

Mentions with no link may be equal to backlinks.

Backlinks tell Google how strong a website is, how trustworthy its information can be, and can do a great deal to elevate a website’s SEO. In the past, it was the link believed to be most important. Now that Google’s better at assessing the quality and relevance of content, mentions even without a link are having a great value. These mentions can help to establish authority and elevate a brand’s website, supporting the notion that they are a quality site.

2019 is going to be another significant year in the world of SEO and as algorithms change in response to consumer behaviour, we will be there to capitalize. If you are seeking long-term momentum in SEO, contact Unlimited Exposure. Cut through the noise of the Internet and rise above the competition with SEO keys to success you won’t find anywhere else. Rank higher using forward-thinking content strategies and code optimization. Employ a mix of short-term and long-term tactics to meet monthly, quarterly, and annual objectives. Stay on top in 2019 and beyond!

Source : http://unlimitedexposure.com/basic-digital-marketing/882-seo-trends-in-2019-to-refresh-on-before-getting-to-work-on-this-year%E2%80%99s-campaign.html

4 Amazing Tricks to Social Media Psychology that will change the way you Spread Content

Being able to influence your audience’s emotions and ensure they take the action you want is important in the realm of social media marketing. If you’re really looking to maximize your social media marketing dollar, getting to know why people share and why they access social media has a high value.

As experts in social media marketing, we want to share some social media psychology tips we believe can help in increasing engagement. Using these tricks, you can increase your share count and foster positive social media interactions, building customer loyalty and value in the minds of those who matter most. Transform your social media profile today with compelling, contagious content!

Emotions are contagious

Emotions are contagious on social media, just like they are in the offline world. There’s a high chance that after a consumer has read your social media content, they will adopt the same tone as it. Knowing this, you don’t want to appear boring. Use positive, motivational language. Add in some strong CTAs. Going with a fun, friendly tone that’s more playful and conversational is usually better than something more formal. The more happy and less boring a post is, the more likely a customer will leave the interaction with a positive feeling about your brand.

Social media shares = value

If someone sees your post has a lot of shares, likes, and comments, they are more likely to feel comfortable with doing the same. The amount of social media shares corresponds to the value society associates to a post. The more people who share, the more likely others will. Thereby, techniques that focus on sharing are important. Keeping posts funny or with a humorous tone is smart. Finding influencers in your category to share your content first is helpful. Identifying social media accounts with a large amount of followers and appealing to them to share can also benefit.

The top 5 reasons people share

A New York Times study shared the top 5 reasons people share on social media – to support a cause, to stay connected, for self-fulfillment, to define who they are, and for entertainment. All content produced for social media should provide value to your reader. There are some who like to be funny while others will go educational and informational. Consider different ways to get people involved with your brand. Ask questions, consider employing a user-generated content strategy to increase engagement, and have fun with writing posts.

People love to talk about themselves

Make your posts about the customer – not about you. People want to share their thoughts. Providing them a platform to do so by asking questions or encouraging comments is a smart move. When we share our thoughts, it triggers pleasure sensations in our brain – similar to how food and money do. So instead of advertising products or services, talk to your audience directly and focus on how you can solve their needs or appeal to their desires.

These tricks have been used to a great degree of success over the past few years for us. As the experts in social media marketing, Unlimited Exposure is happy to partner with brands looking to go big on platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, and others. If you want to grow your social media following, let us help. Speak with a representative today!

Source : http://unlimitedexposure.com/basic-digital-marketing/873-4-amazing-tricks-to-social-media-psychology-that-will-change-the-way-you-spread-content.html

What is the Difference between SEO and SEM – read here!

There are a lot of digital marketing terms for newbies to keep track of. It’s not always easy to remember what CPC, CTR, or PPC stand for. Acronyms like these can be confusing and are sometimes just jargon. If you’re new to the world of digital marketing, two acronyms that we strongly recommend remembering what they are is SEO (search engine optimization) and SEM (search engine marketing), and here’s why.

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Search engine marketing

SEM is synonymous with ‘pay per click advertising’, otherwise known as PPC. Search engine marketing improves a website’s visibility by paying for advertisements to be displayed in query results. SEM paid advertisements work by targeting keywords. When a customer searches using a given keyword, a search engine like Google or Bing will display your ad in response and said ad will appear as a sponsored search result, without you having to do much else.

Search engine optimization

SEO is the process of optimizing website content with search intent kept in mind. SEO involves creating high quality content and prioritizing website user experience. When a user clicks on your website in response to a search, it’s SEO that affects site analytics like bounce rates, lead conversions, and more. SEO is what increases your website’s organic search rankings. Unlike SEM, search engine optimization does not necessarily involve paid ads nor is exchange of money required.

The differences and similarities between SEO and SEM

There are several things to remember in differentiating between SEO and SEM. For example, keyword optimization in SEO is organic whereas keyword association with SEM is paid. Similar to both concepts, to capture the most traffic possible, keyword research must happen. High-volume keywords are more expensive and competitive to chase wherein low-volume keywords are affordable yet not as promising in their return.

Something to keep in mind is that SEO and SEM are both strategies that require ongoing maintenance. No website can optimize and expect not to have to make any adjustments. Whether it’s SEO or SEM, one needs to track how strategies are performing, re-optimize, and continue to adjust to maximize a site’s performance.

SEO and SEM can and should work together

SEO and SEM work well together. Choosing one over the other doesn’t need to happen. A successful website optimization strategy requires both to function to its maximum degree. Although SEO and SEM can work separately, together, they’re even better. They’ll save on time, cost, and deliver better results.

Across any digital marketing campaign using SEO and/or SEM, it’s important to keep in mind a site’s long-term goals and where you see your business going. The only way to achieve results is to ensure you know what you’re chasing. By combining together SEO and SEM, you ensure you’ll have a strong online presence and ultimately generate the returns you want.

Learn how to balance SEO strategies with SEM with Unlimited Exposure. As digital marketing experts, Unlimited Exposure has helped numerous brands and websites achieve amazing results across channels like SEO, SEM, eCommerce, social media, video marketing, and more. Plan your next digital marketing campaign with Unlimited Exposure and be treated to real results! Speak with a representative today.

Source : http://unlimitedexposure.com/basic-digital-marketing/872-what-is-the-difference-between-seo-and-sem-%E2%80%93-read-here.html