LinkedIn is an extremely powerful platform when it comes to content marketing and digital potential.
For B2B marketers, there’s a lot to LinkedIn that’s untapped and which can be used to maximize one’s return on investment. If you’re already creating amazing content, LinkedIn is a major opportunity to extend your reach, target an audience, and reach the right people required to grow your business.
LinkedIn’s influence as an audience hub
LinkedIn has hundreds of millions of registered users and it’s one of the biggest social networking sites on the Internet. If you need to talk with business owners, senior-level decision makers, influencers, and more, this is better than Facebook, Instagram, Twitter, or any other social media platform. The average income of a LinkedIn user is $83,000/annually and over 60 percent of the site’s users are actively looking for industry insights. There’s opportunity here! Connect with educated, skilled, and influential people.
Advanced targeting in a cost-effective campaign
LinkedIn provides targeted ad capabilities, which allows you to send marketing display ads according to age, gender, and location. You can also send out marketing messages according to job title and industry. If you want, you can also aim for different schools, job titles, and more. In terms of lead generation, LinkedIn has also consistently shown itself to require low cost investment. You still get the same high quality leads and even more so at times when compared with other sites. LinkedIn currently boasts a 14.6% conversation rate from click to read – which is more than 22 times higher when compared to other social media platforms. In terms of content marketing promotion, this is very, very good news.
LinkedIn’s sponsored content
LinkedIn’s sponsored updates have been praised for their integration into one’s native update stream. Arguably, the social media site does this better than Instagram, Facebook, or Twitter. Smart ways of distributing content are always sought by marketers. Ideally, you never want to trick anyone into seeing or reading your content. At the same time though, you need to ensure your content is getting out to the right people and that it’s presented in the right way.
Benefits to publishing content on LinkedIn
LinkedIn positions great quality content to highlight the publisher, presenting them as an authority and thought leader. If you’re looking to gain a reputation as an important blog or resource for new information in your category, this is a great way to do so.
LinkedIn boasts a strong, relevant audience with high search intent. Share content across a wide network of engaged professionals looking for content just like yours. If they get to sharing your content, who knows how many eyes you can get on your writing.
Extend your content’s reach outside of your already-engaged followers. People who are not connected to you on LinkedIn can still follow you and track your content as its’ published.
If you are looking to use LinkedIn as a publishing platform for your blog or if you’re looking to maximize your social media marketing using LinkedIn, we would love to help. Contact a representative at Unlimited Exposure today for more information on how you can engage other professionals through LinkedIn and expand your brand’s reach beyond what’s capable on similar platforms, like Twitter, Facebook, YouTube, Google+, Instagram, and others.
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