Why LinkedIn Marketing is go-to Social Media for any B2B Company Searching for Customers

LinkedIn has social media marketing tools used by both B2B and B2C companies, although its effectiveness is mostly associated to B2B. With so many opportunities to release content and then, to target it to the appropriate audience, instantly win yourself new business.

Using both organic marketing strategies and paid advertising, your brand can engage with the right people and begin building loyalty. Like other social media platforms, any content plan must be carefully considered.

The best advice we can give as a starting point to LinkedIn marketing is to identify user intent. Users consume content on LinkedIn primarily to inform themselves about a certain category of industry. Users also want to show others that they’re smart, qualified, and knowledgeable about certain subjects. LinkedIn marketers will usually target users’ needs, creating high value, informational and useful content that they can consume in the industry or category they’re interested in.

The five types of content marketing that work best on LinkedIn are how-to lists about industry-specific topics, industry surveys and similar industry reports, industry-based editorials or opinion pieces, educational ebooks, and job opportunities or job-related information. When building one’s LinkedIn marketing, content types such as this can make a direct splash and attract eyes quickly. That said, there’s a lot of legwork that needs to happen if you’re going to take this and create long-lasting momentum from it for your B2B company.

Every piece of content you put out should continually be positioning your brand as an industry leader. Influential, inspiring, or educational content is smart for this point. It also may go without saying but your company’s LinkedIn company page should be filled out in its entirely with an attractive header image and relevant keywords spread throughout. Consider joining relevant LinkedIn groups which could open the doors to new B2B relationships. Indirectly as a lead generation strategy, comment and engage with others. Have fun with it!

LinkedIn also has paid advertising opportunities which can put your brand out into users’ newsfeeds. You have the option to create text-only, video, or text-and-video marketing ads. If you’re prospecting for new leads fast, this is a great way to do it. You arguably have better targeting options on LinkedIn than on Facebook or Twitter, something which has attracted numerous businesses to it. You can target according to job titles, industries, skills, gender, age, location, followers or non-followers, schools, and more.

Some surefire ways to keep the attention of a lead, as you work to turn them into a conversion, is to include a relevant image with your paid advertising, to always use clear and concise CTAs, and to make your value proposition clear from the outset. All of this will continually influence and strategically place your lead ready to close.

For B2B marketers, LinkedIn continues to give them big returns in leads and conversions, and it can do the same for you – as long as the strategies outlined in this article are followed. Although more work is sometimes required to implement certain marketing strategies on LinkedIn – simply because of the quality of the content you’ll want – it can pay off tremendously.

Get involved with LinkedIn marketing today and speak to a social media marketing expert at Unlimited Exposure. We can help in ensuring your strategy is on-point and that every opportunity is being capitalized on!

Source : http://unlimitedexposure.com/basic-digital-marketing/904-why-linkedin-marketing-is-go-to-social-media-for-any-b2b-company-searching-for-customers.html

6 easy Ways to Elevate your Blog Posts and get your SEO Climbing Higher

Writing SEO blogs is not always the easiest task for inexperienced website owners and digital marketers. Even for the experienced, you can occasionally run into trouble with blog posts not performing to expectation. No matter how your blog may be performing today, if you’re looking for new ways to elevate your blog posts and get your SEO rank higher, we believe the most powerful recommendations anyone can make lies in the basic of how to write a blog.

#1 – Content is more important than keywords

Although keywords are important, the quality of your content should be far more of a focus. As Google crawls your site and interprets your content, they’re looking beyond the keywords to determine quality. Search engines like Google want to see meaning, topics broached, and context. In fact, Google uses keyword synonyms for up to 70 percent of its search results. Think about what your customers are searching for, the questions they want answered, and what the most relevant content would be for them.

#2 – Using an SEO plug-in to prompt good SEO

Using a plug-in like SEO Yoast in WordPress is a smart move. It’ll prompt you as needed with SEO optimization opportunities you may be missing. Yoast also provides a template to fill and has a ‘snippet preview’ allowing you to see how your meta data will be presented on a search engine like Google. In real-time, Yoast can tell you how your keyword is featured throughout your content and whether your SEO is being structured as appropriate.

#3 – Filling in the meta data for your blog post

Search engine spiders do not crawl every aspect of your blog post. Spiders take directives within the content. By filling in your meta data, you improve the chance that Google will accurately classify your web page in its search rankings. Meta data notifies search engines what’s on the page, the relevancy of the subject matter, and how important it is. Always fully fill in the meta description, optimize the URL, and keyword-optimize your meta excerpt.

#4 – Headlines and sub-headings

Your headline should always be written for your readers and not for search engines. Headlines should be shareable, likeable, be fun, and tell your readers about what to expect in the most engaging of ways. Crafting a perfect headline should not necessarily be so keyword-focused and technical. Elevate your blog posts by taking the same approach to subheadings. Write easily digestible, readable blog posts and don’t be afraid to have a little fun with it.

#5 – Anchor text to link and prompt users to click

Structuring anchor text and optimizing it for SEO is important. Don’t use the ‘click here!’ linking strategy which may have been popular 20 years ago. Create engaging CTAs that explain clearly what you want the customer to do.

#6 – Image optimization

Adding clear, concise descriptions to your images are a necessity to help Google crawlers to accurately interpret image data and to index them as appropriate. If your images are not associated with descriptions, they may not be classified in search which misses out on another opportunity for your content to be seen and it serves to paralyze your SEO’s potential.

Using these 6 ways to elevate your blog posts, you can climb the search engine ranks and see achievements you’ve maybe never had before. There’s a lot to be said about getting the fundamentals down right. For more information on writing SEO blogs for your website, contact Unlimited Exposure today to get set up with a writer and a campaign.

Source : http://unlimitedexposure.com/basic-digital-marketing/880-6-easy-ways-to-elevate-your-blog-posts-and-get-your-seo-climbing-higher.html

Is Guest Blogging still a Popular Way to Build Audience in 2019 – we say yes

Although some dispute it, capturing audience attention and growing your followers is still achievable using guest blogging in 2019. The precise method on how is where debate should be had. Nevertheless when done right, guest blogging done right creates amazing results!

We Do Social Media Marketing, We Bring RESULTS. 1-877-283-1831 http://unlimitedexposure.com/services/content-marketing.html

Guest blogging is the act of writing a blog for another website. This drives traffic while building links. As a guest blog, this provides opportunity to associate your site with theirs and to spread awareness of your brand, products, or services to another’s audience. When a guest blog is done well, it can also set yourself up as a ‘thought leader’ and an authority in your category. As evidenced, the benefits of guest blogging range from increased brand recognition to authority building, increased brand exposure, increased website traffic, increased social media visibility, and bigger audience reach.

Always start with objectives & audience

Clarify what you hope to achieve with guest blogging, as your first step. If you know the result you’re aiming for, you have a better chance at getting there. Determine whether you’re advertising your brand, yourself, a product, or service. Identify how you will track the success of your goals and what metrics you will use. From there, you’ll also want to know the audience you want. If you know your audience, you can seek quality websites where you can find your audience, identify social media accounts your audience frequents, and help to determine engagement strategies.

Finding guest blogging opportunities

Finding guest blogging opportunities is relatively easy but they’re not always advantageous. Quality guest blogging opportunities usually need to be sought after. Examine relevant websites and evaluate things like domain authority, social media following and engagement, and site performance. There are a handful of apps and software available which can identify blogs with strong domain authority, something which can be exploited to help your site’s SEO rankings as well. Across any relevant site you hope to guest blog on, you also want to see how relevant blog topics perform and what’s had the most success online.

Write out a great pitch to submit

Convincing a site to hire or to allow you to post a guest blog can be a process. Before you approach a site, write out a research-friendly and powerful pitch. Some sites field hundreds of blog post requests every day – you want yours to stand out. It may take some time to build a comfortable relationship with them however in time, you may find a partner on which you can be a guest contributor or guest author, delivering to them high quality content in exchange for exposure for your brand. Personalize your connection to them and explain in as few words as possible why you’re a good fit for their website.

Unlimited Exposure has a detailed understanding of key influences on guest blogging success. Throughout 2019, we expect to see collaboration and guest blogging to remain a focal strategy in digital marketing. Assisting with your content marketing and spreading word across social platforms, we can elevate your brand to new heights. Learn more by speaking with a representative today. We can help build strong relationships with industry authorities, ensuring content is published on the most relevant platforms for your brand’s long-term success.

Source : http://unlimitedexposure.com/basic-digital-marketing/866-is-guest-blogging-still-a-popular-way-to-build-audience-in-2019-%E2%80%93-we-say-yes.html