These on-page SEO Strategies Don’t Work Anymore

Search engine optimization is in a state of perpetual evolution. Algorithms and consumer behaviours are constantly changing. Adapting to these changes are a challenge every SEO specialist and digital marketing agency has to face. In this spirit, many of the strategies that worked years ago just don’t work anymore. In some cases, this is from being outdated. In other examples, strategies have become black-hat SEO which evidently opens up a website to being penalized by search engines like Google. Needless to say, never use the following on-page SEO strategies. Using them could be a waste of time, effort, and money, and puts your website at risk of penalty.

Spam headlines and web titles

Headlines and page titles that try to implement too many keywords makes a page come across as spam. Many content writers and digital marketers make the mistake of including too many keywords into their titles. As search engines crawl your page, they may interpret this negatively and lower your ranking. Any page should be written to be informative, relevant, and engaging. It does not need to be more than that. If you are focusing on a specific keyword for a page, using it in the page’s headline is a smart move however packing in more keywords than necessary is a bad move.

Keyword stuffing

Keywords are a great way to rank on search engines. Keyword stuffing though involves adding lots of keywords in a single page, failing to pay attention to writing quality in favor of getting a good ranking. For a user, visiting such a page is very undesirable, oftentimes making the content on it virtually pointless. Though we recommend using keywords in content writing, don’t overuse them. Select a small collection of keywords to target and stick with those. Subsequently, while writing for keywords, focus in on the user experience and put that above all else.

Keywords highlighted in bold

There is little point in bolding your keywords in your web page formatting. It will have little effect, positive or negative, on where you place on search engines. Instead of putting keywords in bold, consider focusing on producing the best possible content. Keywords highlighted in bold are a complete waste of time outside of aesthetics.

Misusing meta tags

Meta tags are sort of like hidden keywords that can be used to direct consumers to a page. Meta tags usually consist of a page’s keywords and description. Due to the historic misuse of meta tags years ago, they’ve been largely phased out of search engine optimization strategies. By packing in too much keywords and language into meta tags, search engines could interpret this to be spam. For this reason, meta tags and meta descriptions should be kept short, simple, and to the point.

Just like today compared to a decade ago, SEO will look entirely different a decade from now. Make the most of every opportunity to reach a new audience through organic search but be careful not to use outdated strategies that are either ineffective or that could penalize your site. If you’re interested in speaking with an SEO specialist, contact Unlimited Exposure today. As experts in digital marketing and SEO, we work with our clients to maximize their revenues and grow visibility. A representative would love to speak with you to customize an SEO strategy that’s sure to please.

Source : http://unlimitedexposure.com/basic-digital-marketing/761-these-on-page-seo-strategies-don%E2%80%99t-work-anymore.html

Small Businesses succeed when they have a Digital Marketing Agency to Support Them

For a small business just to exist does not guarantee it any success. In fact, digital marketing plays a key role in small businesses looking for big gains in the marketplace. Driving long-term business growth and achieving impressive short-term returns, it’s hard to overlook digital marketing in its effectiveness. If you’re a small business ready to take things to the next level, build for yourself a partnership with an experienced digital marketing agency who knows what they’re doing.

Digital marketing strategies are all based around growth. For any business, ‘growth’ may be a little different. For some, it’s all about increasing revenues. For others, growth will be about growing social media shares, likes, and follows. Then, for others, they’ll have more specific conversion-related goals. There are many opportunities out there to grow. An experienced digital marketer knows how to find those opportunities, exploit them, and maximize your marketing channel. Social media, eCommerce, email marketing, AI, VR, and PPC campaigns are just a few of the examples where a small business website may find exceptional growth.

A small business inevitably grows to the point where management’s marketing experience is limited. If you’ve hit some roadblocks, an agency can give you the resources required to overcome them. Instead of trying to learn marketing yourself, make the most of your time and money with a digital marketer who knows where to put it and what to do. To begin with, finding and targeting the right audience is heavily important to any campaign’s success. Sometimes, a business finds an audience where they least expect it. Sometimes, it’s really obvious. If you want results, there’s no getting around the need for a consistent long-term growth plan targeting the right customers.

Building a digital marketing campaign is not just about knowing the audience to target. It’s also about conveying the right message in the right way. To start, ‘conveying the right message’ involves deciding on what information you want to market. Some brands may want to appear trendy while others might want to appear safe and reliable. Then, there are some brands who will want to appear affordable and inexpensive while others want to be seen as luxurious and exclusive. Define what you want to represent to your consumers and, alongside a digital marketing agency, come up with a marketing message that you think will resonate with your audience.

After you have that message, deciding how to get that message to consumers is important. It could be through email, video, images, social media, content writing and blogs, and more. How the message is packaged is just as valuable as the message itself.

Instead of using traditional marketing strategies that may not be working so well for you, making the switch to digital marketing might be just what the doctor ordered. Cost-effective and providing you the chance to reach a global audience, digital marketing is the most economical choice for many small business owners. Analyzing the ROI of traditional marketing methods in comparison with digital marketing methods like SEO, social media marketing, and video marketing, digital has consistently pulled ahead of offline advertising.

Digital marketing services are just a click away with Unlimited Exposure. Speak to a representative today to begin formulating a plan to succeed with a highly experienced digital marketing agency at your side!

Source : http://unlimitedexposure.com/basic-digital-marketing/760-is-your-seo-company-not-performing-to-your-standard-%E2%80%93-well,-it-might-be-time-to-let-them-go-2.html

Is your SEO Company not performing to your standard – well, it might be time to let them go!

SEO is one of the places new websites like to start when seeking to gain an audience. In fact, ninety-three percent of digital marketing experiences for new sites begins with targeting search engines. Those who have tapped into search engine optimization strategies have reaped the rewards, driving sales, retaining audiences, and re-engaging past customers.

Despite the high rewards, SEO is a long-term game. Any day, a site can drop from page 1 to page 5 and with no visible explanation. As you’re jockeying for top position so are the majority of your competitors. Considering more than 75 percent of users will never scroll past the first page of search results, getting on that first page is high priority for any SEO company. As a site owner yourself, if you’re beginning to lose traction on search engines, maybe it’s time to question if the SEO company you’ve hired is doing its job.

Don’t be afraid to ask what they’ve been doing

If you’re not getting results, the first thing to look into is what your SEO company has been doing to manage your search engine rankings. Losing search engine ranking, seeing traffic tank, watch backlink profiles begin to turn, or being unclear of the strategies used are all reasons to engage in a conversation with your digital marketing company. Remember, you’re paying for these services and thereby, you have the right to know what’s up.

Now it might not always be your SEO company’s fault for a loss in rankings. There are plenty of external factors to account for, such as Google updating its algorithms and/or competitors upping their game. If your web design has recently undergone significant changes, that may be a reason for the loss in rankings. By taking a look into and evaluating an SEO company’s efforts, you may at least determine whether they’ve been doing their job.

Do you need to fire your SEO specialist – maybe!

If they’re not delivering results, you need to decide whether to give them another opportunity at it or to let them go. In the world of SEO, it’s all about results. Judge them only on the basis of what they’ve been able to deliver in accordance with what they’ve promised. In many cases, companies establish six-month or twelve-month contracts as a means of holding them accountable. If they cannot deliver what they are obligated to, consider letting them go.

In many cases, you’ll want to ask for a report. Consider asking another SEO service to conduct a website audit. Though it’s important to be aware that other services are always going to be selling, they may help confirm there are ongoing issues that your current company are not following up on. Consider going online yourself and introducing your problem to the different SEO communities out there. They may also be able to give insight into where the blame should lay.

SEO is tough. There’s no ifs, ands, or buts about it. It’s tough for any website to get that number one spot but with a digital marketing and SEO agency at your side, it’s accomplishable. For a crucial partner in your SEO journey, contact Unlimited Exposure today. A representative would love to speak with you to address any issues with your website and customize an appropriate solution.

Source : http://unlimitedexposure.com/basic-digital-marketing/759-is-your-seo-company-not-performing-to-your-standard-%E2%80%93-well,-it-might-be-time-to-let-them-go.html

4 Things you May be doing to Sabotage your Web Design

Web design is all about enticing the visitor, building and retaining interest, and ultimately, producing a conversion. Thousands of dollars can be spent on digital marketing and social media however if the nuts and bolts of your web design aren’t in place, don’t expect to get anywhere. To maximize results of any marketing or money spent, it all begins with getting your web design right. These are some of the more general guidelines to amazing web design you may want to check on.

Bad aesthetics

For the target audience, the website should look attractive. An expert web design company will take the time to get to know your target audience. They’ll create and adjust the layout, design, and color scheme accordingly. When something is a little off or if a website is presented in a way that is unexpected, it could receive a negative reaction from users. Acquaint yourself with what’s expected of your website, considering what competitors’ websites look like and the type of design choices they’re making. Always ensure a clear structure and intuitive navigation that’s simple to follow.

Too much content

It’s very common for inexperienced web designers to pack in too much content. These days, we’re living in an era of a lot of blank space and minimalism. A website that appears overcrowded is relatively easy to manufacture. Unfortunately, it makes things really tough to browse. For users that are met with walls of text and no room in between, they’re likely to leave for another site. If there’s too much going on on your home page, it might be a source of where you’re sabotaging your web design.

Lack of graphics

As important as text is, images and graphics serve a strong purpose as well. Sometimes, sites use too much graphics and sometimes, they don’t use enough. Finding the ideal sweet spot can be tricky. If you want to keep users engaged, high quality images are a necessity. Using low-resolution weak images you found on your cell phone, this is not going to make a positive impression. Be sure to use professional photographs that are appropriately sized for your website. A web design company should be able to procure them or recommend on where to get some.

Negative placement

If someone is visiting your site to get information and they have to click through multiple pages to get there, that’s not a good thing. Make sure information is clearly displayed where users expect it. All of the standard website pages should be readily accessible in an easy-to-navigate menu. Keep in mind how your site appears to a user, whether that’s on their smartphone, laptops, or tablets. Mobile responsiveness should be added to your design to ensure all elements are correctly placed no matter how a site is being viewed.

Every day, web sites unknowingly sabotage their success by failing to follow through on high quality design trends and not putting the user first. To seek an expert web design and digital marketing company, contact Unlimited Exposure today. A representative would be happy to collaborate on a new web design plan that maximizes every opportunity and produces real results. With an established record of user-friendly websites raking in hundreds of visitors a day, we’re confident we can get your small business website set up and prepped for success!

Source  : http://unlimitedexposure.com/basic-digital-marketing/758-4-things-you-may-be-doing-to-sabotage-your-web-design.html

Fake Social Media Accounts are nothing to Mess With and have Severe Consequences

Companies new to the social media world may have come across the possibility of buying followers and likes. At first, it might seem like an amazing idea. After all, you’re buying all these followers and likes on the cheap, getting eyes on your brand and generating momentum within the social media algorithms that dominate sites like Instagram, Facebook, Twitter, YouTube, and others – well, not actually. Beware of any site selling fake followers and likes. Fake social media accounts are something brands – especially new brands – want to stay far, far away from.

As a digital marketing agency, when we oversee a brand’s social media development, we rely on analytics to determine whether a given strategy is successful. When fake social media accounts are plugged in, it distorts those analytics. Just like they do to the average social user, these accounts make your brand seem more popular than it really is. That does your brand no favors. Firstly, buying fake social activity is not sustainable because it relies on you constantly pumping money in with no real return on investment. Secondly, when your account is found out to be a hub of fake accounts, it’ll be deleted and you’ll lose everything you’ve worked for.

Fake social media accounts are a direct threat to brands and that’s why you should not want to associate with them. Any time a brand grows significantly to the point where they have millions of followers, they’re going to generate a certain level of fake accounts. This is not really what we worry about so much because this is an inevitable part of being successful on social media. According to studies who have looked into this phenomenon, the average brand may see accumulations of up to 10-15 percent of fake followers once they surpass the 1-million mark. Platforms recognize this may happen and it’s unlikely an account will be penalized for it.

Buying fake followers however is a whole other ballgame. There are plenty of sites out there offering fake social media hits. There are some of them that are successful at it and others who are not. What each one has in common though is that eventually, you will get caught. When you are caught, expect a total social media shutdown. This can have such an extensive impact on a brand that it could virtually completely shut them down, in addition to wasting every dollar they ever spent on social media marketing.

Instead of going with fake followers and accounts, invest your money where it counts. Social media marketing campaigns use tried-and-true methods to derive organic hits sustainably. Build a social media brand one step at a time, while marketing to real users and generating real momentum. By doing it the right way, you’ll never have to worry about your accounts getting permanently shut down or suspended.

As a digital marketing company who has seen social media accounts get shut down because of fake followers, fake likes, and fake shares, we strongly recommend going about building your brand in the most honest way possible.

For more information on how to do that within a framework of social media marketing, please reach out to a representative of Unlimited Exposure today. We’d be happy to advise on key digital marketing strategies that are sure to generate short- and long-term social momentum.

Source : http://unlimitedexposure.com/basic-digital-marketing/756-fake-social-media-accounts-are-nothing-to-mess-with-and-have-severe-consequences.html

Succeed in Digital Marketing by focusing on Local, Social, and Mobile

The value of promoting on local, social, and mobile is high in 2018. Brands who dominate these arenas are those who pull ahead beyond their competitors. Reliable audiences built in local regions, across social media, and on mobile responsive platforms are a focal point to many digital marketing campaigns. To succeed in this space, here’s how to maximize these opportunities.

Local

Being successful locally is important to any business. Some companies might be global, national, provincial or state-based, or servicing a specific city. Defining one’s service area is important as service area should play into the keywords used in their SEO campaign, how they promote on social media platforms, and how they build ads. Discover what resonates with local audiences and build on it. If there are direct competitors in the local marketplace, your brand will need to find the underdeveloped opportunities that have not yet been exploited. For any site marketing globally, this could be challenging. For these sites, identifying one or two regions to zero in on in certain advertisements and content is key.

Social

There’s no question that we are living in a social media society. So many of us regularly tap into at least one social media platform, connecting with our favourite brands. There’s a real opportunity there to find new audiences across organic and paid advertising campaigns. Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, and so many other platforms accommodate advertisers really well. Even on a small investment, one can net a pretty good audience depending on the geographic location they’re choosing to target. The ad industry has continued to move towards location-based social media advertising. An incredibly valuable channel, no matter what your brand is, social media is somewhere you want to be.

Mobile

Any website that is not mobile responsive is going to lose a lot of ground this year and in every year going forward. More consumers than ever are coming to websites from smartphones, tablets, and similar digital devices. To this point, any site not properly formatted for mobile encourages a visitor to seek out a site that is. Search engines have even moved towards mobile-first rankings. It’s near impossible for any brand to be successful without a mobile strategy. Partner with a web design and digital marketing company who recognizes the value in mobile-friendliness.

Tactics used to maximize location, social media, and mobile platforms have helped eCommerce brands, multi-national corporations, musicians, entertainers, small businesses, and non-profit organizations find and develop new audiences. To be successful, it’s not up to the consumer to find the business – it’s up to the business to find the consumers. To accomplish this, you must go where the consumers are. Use strategies to demonstrate how you appeal to them.

There are communities of hundreds, thousands, and even millions in these channels ready to connect with brands. If the goal is to drive brand awareness, we’re confident you’ll find a local-social-mobile strategy to be one of the best ways to do it. Targeting digital marketing via localized campaigns, social media marketing, and mobile responsiveness is what we do best at Unlimited Exposure. Speak with a representative to find out how we can help your brand grow its audience, achieve its highest revenues, and see real results!

Source : http://unlimitedexposure.com/basic-digital-marketing/754-succeed-in-digital-marketing-by-focusing-on-local,-social,-and-mobile.html

Learn How to use Web Design to make your Company look Bigger and more Professional

Small business website design that delivers big business results are the effect any web design professional should be going for. There are numerous benefits to having a website for small business owners. A properly formatted website authenticates and establishes a business in their local marketplace, helps brands reach whole new audiences of people, and can make a small business feel more successful or bigger than it actually is. For new businesses looking to maximize their success, there’s no question a website needs to be a part of their strategy.

To accomplish everything that’s possible with a big, professional website, a few things need to happen. To begin with, having a website puts a company on the same level as any other in their field. That means you’ll be compared with every brand from the worst of the worst to the best of the best. Take a look at some of the websites of your competitors. While you don’t necessarily want to imitate a competitor’s design, functionality, or content, this exercise can give insight into what will be expected of your website. By partnering with an experienced digital marketing company, they can assist in identifying the positive qualities of competitor’s websites and the opportunities there are to exploit underserved markets.

The worst thing that can happen with a small business website is that it becomes an ineffective tool at generating customers for your own company while subsequently generating leads for a competitor. Surprisingly, this happens a lot. Customers take a quick glance on a site, see they can’t find the information they’re looking for, become frustrated or annoyed, and move on to a competitor’s site. Due to risks of this happening, it’s integral for your small business website to present the right information in the right way. Customers who arrive at your site should see the ambition, the authority, and the scale of your operations. There are also additional strategies that can be used to help make a company’s website look extremely professional.

Customer testimonials

Customer testimonials, product reviews, and social media-supported customer participation is extremely effective at getting conversation going and legitimizing a website. They show a record of success and enhance your business’s image in the eyes of customers who may not know you.

Video marketing

High quality video filled with animations, clear information, and strong company branding are more expensive than writing a blog but they’re very effective at drawing people in. For websites with the resources to film a small business video, it’s recommended.

Press in local markets

Presenting local PR and press coverage can also help in legitimizing your business. Any local newspaper clippings are important to share. Consider crafting your own press releases and sending them out to local media as there may be reporters who occasionally pick them up.

Scheduling content releases

The fourth and final component we want to mention is establishing a regular flow of content. Be it blogs, images, social media posts, or videos, get a regular posting schedule going. High quality, well-written, and informational content goes a long way in keeping a website active. To publish 1-3 articles per week is a great rule to help audiences see your company as engaged.

A website to maximize your company’s online presence is an ideal. No matter the size of your company, the size of your success is not dictated by it. Build a website for your greatest ambitions and do it with a digital marketing company at your side. Contact Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/753-learn-how-to-use-web-design-to-make-your-company-look-bigger-and-more-professional.html

Do you Know how to use Images for SEO – a quick Guide

Image use in SEO is important, for many reasons. Using images specifically for search engine optimization is something that needs to be done strategically. As top Toronto digital marketing and SEO specialists, we hope to provide some insights here in how to use images for SEO.

Images are great for readers and website visitors. Images can help to break up the monotony of paragraph after paragraph of text. They are also easier to create and produce than video. Be it photography or graphic work, images play a key role in keeping audiences engaged. Now, in SEO terms, images must conveniently fit into the page. Assessing page layout and structure, images should be placed in a natural way. In addition to ensuring images have natural placement, alt-tags and description keywords can also be used to direct search engines as to what an image contains. For any website that wants images to play a role in their search ranking, these are the sorts of things one must be expected to adhere to.

Let’s assume you’re running a hotel website and you’re hoping to optimize for the term ‘Toronto hotel’. Combine that with a marketing message like ‘book today and save 30 percent off!’. The tagline does not contain any keywords however it is persuasive to the reader. Therefore, when using an image, consider placing the tagline direct into the image. Then, in the header tag or description tag for said image, the key term ‘Toronto hotel’ can be used. Just a simple decision like this maximizes search engine potential without compromising the opportunity for keywords. To this point, images are great for persuasiveness and appealing to consumers. They can however be a liability if they are accidentally misused with regards to search engines.

Use a similar approach when posting images to social media sites like Instagram, Facebook, Twitter, Pinterest, and LinkedIn. Images are a great delivery system in which one can provide marketing messages direct to consumer. In those images, persuasiveness should be the highest priority. Any keywords or descriptive text used in images will not be analyzed or seen by search engines. To have those keywords or descriptive text seen by search engines, they must be inserted into places where they can be indexed. That means inputting them into alt-text, headers, image descriptions, and more. Keyword-rich content descriptions combined with enticing messaging is the absolute best way to capitalize on images in search engine optimization.

Search engine optimization guides sometimes don’t mention images because, in large part, they don’t have great effect on a site’s rankings. Many marketers may deem them as useless, in this regard. We would disagree with that statement though. Images do have a purpose in user engagement and creating high quality content. For that reason, they warrant mention.

As expert digital marketers ourselves, we’ve used images, video, and text to maximize the impact of content marketing and SEO campaigns. In use, images have performed exceptionally well across many digital marketing channels. If you want to rank higher on Google, Bing, and other search engines and need a helping hand, we would love to assist. Speak with an SEO specialist today at Unlimited Exposure. A representative would be happy to discuss the potential for image use on your site and assist in building an advanced, high quality results-driven SEO strategy!

Source : http://unlimitedexposure.com/basic-digital-marketing/752-do-you-know-how-to-use-images-for-seo-%E2%80%93-a-quick-guide.html

5 Commonly Asked Questions about SEO you will Want to know the Answer to

The world of search engines, social media, and digital marketing is a complicated place. As wonderful as search engines are, they make for a very competitive place for small businesses looking to rank. These are five commonly asked questions about SEO we hear regularly from new customers.

Why all SEO companies are not the same

SEO companies come in all shapes and sizes. There are some who are just a single expert and others who employ upwards of a dozen or more employees. There are those who specialize in social media marketing, eCommerce marketing, digital marketing, and more. Discuss with your SEO specialist their field of expertise and ensure it aligns with your vision.

What an early-stage website should focus on for SEO – keywords

For new websites, SEO strategy should focus on optimizing every aspect of one’s web design in addition to incorporating short-tail, long-tail, and geographic-based keywords. For early stages of SEO strategy development, keywords will play a huge role in allowing customers to find you. No one knows your company name or your brand yet so your best bet will be to target keywords related to the products or services you offer.

What anchor text is and its importance in search engine strategizing

Anchor text provides tremendous value in letting search engine algorithms know what content and keywords can be attributed to a website. Anchor text in backlinks and linking campaigns should use appropriate keywords and terms. Many websites linking to yours may use your company name. That’s great for branding but not ideal for being found on search engines. Focus less on identifying your website by its brand name and instead, put the emphasis on keywords.

Why inbound linking will not hurt your search engine ranking

Google does not penalize any website for inbound linking. They do however penalize for illegitimate external linking. Do not link to any website that are associated with unethical search engine practices. Be cautious how and where you build your links from and to. Search engines are going to use this information to determine how good your website is. If it’s associated consistently with lesser websites, your website could be seen as an equally ‘lesser website’.

Why search engine submission is not necessary

For fast categorization, some newer websites may be recommended to submit their content direct to Google via submission. That said, search engine submission is rarely necessary. Google should naturally search out and crawl your site, following links and indexing as appropriate. If you already have pages that are indexed and are posting regularly, expect Google to regularly return to your website to crawl and categorize new submissions. If you do decide to submit your website or pages direct through search engine submission, it won’t hurt but it also won’t help. Don’t expect your site to be crawled or indexed any faster or more often.

To speak with a highly knowledgeable SEO specialist, contact a representative at Unlimited Exposure today. Having assisted dozens of companies reach top rankings on Google, Bing, and search engines around the world, we can help your website get its highest possible ranking in a matter of weeks. Digital marketing and SEO are our specialty. Let us help in increasing your revenues through organic search traffic and lead generation. Get in touch!

Source : http://unlimitedexposure.com/basic-digital-marketing/751-5-commonly-asked-questions-about-seo-you-will-want-to-know-the-answer-to.html

4 Ways to make your Company’s Website, Products, and Brand go Viral

Viral marketing is something many brands aspire to yet so few achieve it. It’s not easy. Imagine creating and releasing a single piece of contact – image, video, blog, or graphic – that nets a huge return of tremendous volume in a single day.

‘Going viral’ is not something anyone can promise or even predict. Some brands have made attempts and succeeded, others have had viral marketing campaigns backfire and spur a negative effect, and then, there are some who have had expensive campaigns fall entirely on deaf ears. If you want to give viral marketing your absolute best, here are 4 ways you can.

Share-friendly content

Every piece of content or marketing that has gone viral has done so based off of being share-friendly. Cater to your target clientele. For example, if you’re a logo design company, create a video educating customers on different logo types. If it’s an Italian restaurant, consider a video on making a specialized type of pasta at home. Always personalize it and use social media buttons in your content to promote sharing on selected platforms like Facebook, Twitter, Instagram, and more.

Create high quality ads, product or service

For website owners who want to go viral with their site, product, services, or brand, you’ve got to make it good. If it’s a campaign you’re aiming for, you can make it humorous, poignant, or shocking. The key is not to appear desperate for viral shares and to not have it be an overt advertisement. Viral marketing should focus on making the content amazing, keeping self-promotion subtle, and leaving your brand out of being the focal point. If the content resonates, it’ll get the clicks and shares you want.

Adding authentic personality and a POV

Viral posts go viral because they connect with their audience. They typically represent a specific personality type or point of view. Those that succeed offer perspectives that are bold, unapologetic, and memorable. It doesn’t necessarily have to be shocking or controversial however a lot of viral shares do take chances. If you can find a relevant personality that you’re willing to commit your brand to, this increases your chances to hitting the target mark.

Source : http://unlimitedexposure.com/basic-digital-marketing/750-4-ways-to-make-your-company%E2%80%99s-website,-products,-and-brand-go-viral.html