Improve your eCommerce Product Page Conversions with these 6 Digital Strategies

eCommerce product pages are secret weapons in SEO, as both a lead generation tool and conversion method. Getting product pages right are a must. Prospective customers are arriving at your site ready to buy. If you have product pages properly set up alongside a customer-centric sales message, you’ve got a lot to gain. Here are 6 digital strategies to get you to optimized eCommerce product pages.

Video.

The average consumer spends 5.5 hours a day consuming video. Especially with social media marketing abound, video is an ideal way to communicate with your existing and potential audience. In fact, eCommerce sites like Amazon have seen an increase in purchases of 6-30 percent on product pages with video embedded.

Storytelling.

Storytelling can be the key to eCommerce success. If a customer is on the product page, it’s because they want to know more. They want to know what it’s used for, its benefits, its specifications, and how it can impact their lives. Tell the story of your customer and how your products can help them. Use your buyer personas to take people on a journey. If you can make them feel something, you can increase conversions and begin building brand loyalty.

User behaviour analysis.

Ensure your analytics are working on every product page and see your user behaviour. Use this data to help you navigate your eCommerce product page digital marketing. Track where customers are looking, how far they scroll down, what they click on, and where they bounce. All of this can inform your buyer personas and increase your ROI.

Customer reviews.

Product pages with customer reviews convert 10 percent higher than product pages without. Encourage customers to leave reviews, whether it’s good or bad. Post trust badges and SSL certificates to further legitimize your products. Trust badges are oftentimes forgotten about however a recent survey showed up to 61 percent of people will decide against a purchase if there’s not a trust badge on the page. Consider this.

‘Add to Cart’ button.

All product pages should have a clear CTA stated. The most effective CTA there is is a ‘Add to Cart’ button. You can label it as ‘Buy Now’, ‘Add to Basket’, or whichever you think is most appropriate. Ideally, it should stand out from the rest of your content. This can have a dramatic impact on your eCommerce performance so be sure to do some CTA experimenting to get the presentation just right.

Images.

Images speak boldly and are critical to grabbing attention when selling product. eCommerce pages with high-definition images receive 94 percent more views than pages with poor quality images. Accumulate the media you need to properly feature each and every product. A combination of images and video are what will attract eyes from social media and organically. After they’ve arrived, by using a mix of content to qualify their interest, you can convert your customers easily.

Unlimited Exposure has a key understanding of eCommerce digital marketing and social media. Allow us to help your business thrive on social media, email, video, and on every platform. Marketing’s out there and waiting for you. Connect with an expert today and begin reaping rewards. As your product pages are strengthened, you’ll see the difference in leads, sales, and revenues.

Source : https://unlimitedexposure.com/basic-digital-marketing/993-improve-your-ecommerce-product-page-conversions-with-these-6-digital-strategies.html

Did you know 50 Percent of Businesses in Toronto do not have a Digital Marketing Plan

Why half of Toronto businesses do not have a digital marketing plan in place is beyond us. Marketing online is seemingly a necessity to survive in today’s marketplace. Although far more businesses than half are engaged with Internet platforms, to fumble one’s way through social media or to have an informal strategy that’s not well defined is not a great idea.

Digital marketing has got so much behind it. You’ll find revenue growth awaiting, a whole new consumer base looking to connect with brands like yours, and so many opportunities to expand your brand and get it in front of qualified leads. To seek success offline is expensive and not altogether feasible for many people. Seemingly, the only reason why a Toronto business would not want to pursue a defined digital marketing strategy would likely be because they don’t necessarily know what to do with it.

Here’s the reality of what it’s like to do business in Toronto, Small business owners in all categories are stressed, overwhelmed, and have limited budgets. About one quarter of these are unsure about how to grow their business. Furthermore, about 58 percent spend five hours or less a week on marketing. Lastly, 86 percent of Toronto business owners have said they would rather spend time on other business activities than marketing. Considering all this, it’s no wonder so few companies are making time for marketing.

There are so many categories of digital marketing out there with a lot of potential for many businesses. Social media, email, content, video, and SEO are just a few examples. Not many businesses know that they don’t necessarily need to spend $1,000s to yield a return. Quite the opposite. If necessary, companies can spend very little and still get a return. Sometimes, as little as little as 5-10% of revenues can improve revenue growth. For a lot of companies, that’s a sizeable difference.

A digital marketing investment, however small, has the potential to change things for your business. If revenues aren’t where you want them to be, here’s a way to get them there. If you see your company’s revenue growth is shrinking, here’s an opportunity to change the tide. Investing in digital marketing can resolve so many problems which could be holding your company back. Increase sales, increase leads, increase conversions, and increase your momentum.

Beyond these advantages, the results are measurable. You set your goals and if your digital marketing campaign doesn’t achieve it, cut it. It’s as simple as that. Working with an expert marketing crew, they should have everything you need to know whether a strategy is working.

Unlimited Exposure are the experts in Toronto digital marketing. We know how to build a social media presence on platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, and elsewhere. We have helped launched email marketing campaigns, have filled sites with content marketing strategies helping them build on their organic traffic and giving customers a reason to keep coming back. We’ve also seen revenues sore and results achieved for businesses who once counted themselves down and out. There’s no reason fifty percent of Toronto businesses should be without a digital marketing plan. If you don’t have one or if you’re unhappy with what you’re working with right now, give us a call.

Source : https://unlimitedexposure.com/basic-digital-marketing/992-did-you-know-50-percent-of-businesses-in-toronto-do-not-have-a-digital-marketing-plan.html

Are You Using these SEO Tools to Increase your Web Traffic – if not, do it!

Search engine optimization (SEO) strategies are all about delivering to your site organic traffic. How we do that is by getting your website ranked close to the top on the first page of Google.

There are on-page and off-page SEO strategies which can be used to accomplish this, with a variety of SEO tools making an increase in web traffic so much easier to arrive at. Through advanced SEO tools, you get more functionality in your analytics, more insight into the competition, and more power in your link building.

Something else you’ll notice about the SEO tools mentioned is their ability to assist with keyword research. Keywords are still so important to search engine optimization. After all, when a user searches something on Google, they’re using a keyword in their search query. As a brand, you want to ensure you have the right keywords to get you the traffic you want.

To this point, SEO software has so many advantages that it makes sense to buy into at least one. If you don’t know where to start, as digital marketing and SEO experts ourselves, we’d like to recommend a few.

Keyword.io

Keyword.io is an SEO checking program to manage keyword research across multiple platforms. For brands looking at keywords beyond what is available on Google, Keyword.io allows you to pick a location and keyword before generating hundreds of long-tail keywords ideal for your needs.

SEMrush

SEMrush is the Internet’s most popular SEO analysis tool there is. Through SEMrush, you can analyze social media traffic, paid traffic, desktop and mobile traffic, and more. As a user, you really get a full sense of where your traffic is coming from and how they are arriving at your site. SEMrush recommends keywords relevant to what you’re looking to accomplish and can play a fundamental role in building out a highly effective SEO keyword strategy.

Google Keyword Planner

Google Keyword Planner is the ultimate keyword SEO tool if you don’t know where to find keywords or where to start. Google Keyword Planner can help with YouTube as well and if you intend on setting up a Google AdWords account, all of these things pair well together. Keyword Planner allows a user to discover new keywords or keyword variations they may not know about. They may also use it to judge keyword metrics to see where is best to invest one’s time and financial resources.

Ubersuggest

Ubersuggest is another SEO keyword tool that is most ideal to use if you don’t want to invest in anything complex. It’ll provide you some keywords, collect data associated to a keyword or domain, and will provide a base of knowledge on which you can build a pretty good SEO campaign. Also, best of all, it’s free. All in all, Ubersuggest is a decent place to start.

A healthy SEO strategy generates long-term organic momentum that provides you leads sometimes in bigger numbers than what you’ll achieve through paid advertising. Keyword research, SEO analytics, and understanding your competition’s SEO approach are all a part of successful digital marketing. To receive guidance on your own personalized SEO strategy, reach out to the experts at Unlimited Exposure. For real, long-term results, partner with the #1 agency who knows SEO best.

Source : https://unlimitedexposure.com/basic-digital-marketing/991-are-you-using-these-seo-tools-to-increase-your-web-traffic-%E2%80%93-if-not,-do-it.html

9 Ways to Build and Manage an Online Community to Make your Website a Success

To succeed online, it can’t be emphasized enough that strong customer relationships are a necessity. Easy and efficient ways to connect with your target audience exist, thankfully. Cultivating an online community begins with recognizing the social channels available, learning how to interact with customers, and employing strategies to generate discussion. Here are nine ways to build an online community to spur your website towards being the success you know it can be.

Personality.

Humanize your brand by bringing personality to the conversation. Be fun and vibrant. While you don’t want to overshare, be inappropriate, or get too far away from what your brand’s about, personality is important to help let people know there’s someone real behind the computer and not just a corporate robot.

Monitor.

You may occasionally need to intervene in your community to address a complaint or remedy concerns. This is why it’s integral to monitor what’s being said about your brand in an ongoing fashion. Regularly look at mentions, be active in your conversation, and keep the discussions moving towards the positive.

Live video.

Live streaming, video conferences, and webinars are interactive, an opportunity to connect with interested parties, and give your target audience a reason to be interested in you. Consider a monthly video stream for community members as a way to check-in.

Set metrics.

Before you get going at building an online community, know how to measure success. Set audience building metrics like how much traffic you’re generating, engagement, and lead conversion.

Inter-member interaction.

It’s important to encourage members to interact with one another. Encourage your community members to network with one another. This helps to build emotional connections which go beyond your brand.

Keep your audience happy.

If you already have a community, keep them happy and warm by offering exclusivities, like coupons, discounts, freebies, product demos, and more. This is all to drive leads. You may also discover opportunities to encourage sharing these offers with a friend as a way to bring in more leads into your community.

Set expectations.

If you have an online forum or you’re looking to maintain a social media community page, introduce rules. Keep the conversation on track by setting guidelines like minimizing negativity, keeping things respectful, and anything else you deem important.

Initiate discussions.

If you’re not getting enough conversation in your customer base, create conversation by launching a contest, asking questions, making posts soliciting feedback, having a poll, or providing your group with an activity to do.

Showcasing your community’s stories.

If you have engaged community members with unique stories behind them, share them. Ask customers to share their own connection to your brand. Create conversation around your brand, using your audience as the centerpiece and with your products or services secondary.

Community-building online is a powerful way to get people excited and passionate about your business. Going beyond the paint-by-numbers digital marketing strategies that have been used over and over again can yield big, long-term results. If you’re looking to build an online community, do it with the experts at Unlimited Exposure. We can assist with video, social media, email, SEO, content marketing, and more across platforms like Instagram, Facebook, Twitter, YouTube, and more. Connect with your audience and begin building a base.

Source : https://unlimitedexposure.com/basic-digital-marketing/990-9-ways-to-build-and-manage-an-online-community-to-make-your-website-a-success.html