3 Ways to Boost your Brand Success with No-Cost Digital Marketing Strategies

As daunting as it is trying to build a brand from nothing and with only a limited budget, it can absolutely be done. In the world of digital marketing, it’s not about who has the biggest pockets. It’s about the most effective messaging and the most efficient way at delivering this message outwards.

Against well-established competition with more momentum in the digital marketing game, you need to work harder, smarter, and be more creative. No matter your circumstances, here’s opportunity to get some attention on you without much of a budget. Be it on social media, YouTube video marketing, email marketing campaigns, content marketing, SEO, or otherwise, there’s organic growth for you out there waiting to be had – all it takes is learning how.

Your product needs to be the focus.

Instead of focusing on building your brand through messaging and storytelling, there’s time for that. You’ve got to focus on your product, how your product impacts people’s lives, and in featuring your product’s benefits. Focus on ways to emphasize the uniqueness of your product. Getting a consumer to spend their money is much easier to do when the value propositions are clear. Simplify your messaging by focusing on top products you think will yield the biggest and best return. There should be plenty of opportunities on social media, SEO, and in content marketing to share what your products and/or services are all about.

Cultivate an engaged brand following.

Look at your brand and find the people that are willing to push your products or services without even being asked. In every audience, there are people acting as sort of unofficial micro influencers, pushing your brand to their friends and family. Consumer opinions online are trusted more than any form of straightforward digital marketing is. People are online looking for well-established, legitimate products. If you’re new and you can get word-of-mouth going, this communicates a level of authority you didn’t have before. As a bonus, seek ways to encourage your audience to share your brand on social media, email, and elsewhere as well.

Make sharing your brand easy.

If your product is strong enough and there’s reason to do so, consumers will share your brand online. So all you need to do is make it easy for them. Encourage sharing on social media, embed social sharing links on your website, and find ways to pull in platforms like Instagram, Facebook, Twitter, and others. Any content you create and publish should have links ready to share the content with others via social media. Add incentives to this sharing opportunity and you’re sweetening the deal for the consumer. Like the other no-cost affordable digital marketing strategies on this list, this still comes down to you having a very good product and/or services.

For entrepreneurs, start-ups, and small businesses who have a unique product they believe in, budget shouldn’t hold anyone back. Get the word out by boosting your brand awareness, employing these digital marketing strategies almost anyone can do. For those that hope to go beyond, you can do so with Unlimited Exposure. As the experts in social media, SEO, content marketing, video, email, and more, we can help set up your brand for long-term success. Generate real results while building smart, cost-effective marketing online.

Source : https://unlimitedexposure.com/basic-digital-marketing/1003-3-ways-to-boost-your-brand-success-with-no-cost-digital-marketing-strategies.html

Why Organic Reach is So Important to a Website and How to Increase Yours

For consumers searching out products or services like yours, the first place they go is Google. If your website is not included in the first page of search engine results pages (SERPs), you more or less don’t exist.

Did you know the first rank on a Google search enjoys a 33 percent uptick in traffic compared to other listings – it’s true. As important as branding, social media, quality of product, and other factors are at publicizing your business, organic reach is still so important. It provides significant momentum which you can ride for months and even years, always finding new leads. Increase the organic reach of your website by following these tips, tricks, and strategies as a guide.

Current search ranking.

Take an honest look into where you currently rank. Thankfully, there are many tools available to let you know where you currently sit in relation to certain keywords and queries. By revisiting this information regularly, you can see whether strategies are working or not and how much progress you’re making on increasing organic traffic for your website.

Buyer personas.

Although so much focus is placed on search engines, your website should still prioritize buyer personas over SEO. Websites built on buyer personas generally convert up to 5 times more users than sites based on what’s most recommended for SEO purposes. Provide content that’s educational, insightful, and personal. Always create your website and its content with a human being in mind.

Blogging.

How people rank high on search engines is by using blogs and content that provide inherent value. That said, you don’t want to flood your website with low quality writing. Quite the contrary! The higher quality, the better. Google’s algorithms have progressed significantly in the past decade and quality of content is a huge marker on where something should rank. Copywriting should incorporate keywords naturally and in a limited fashion while humanizing your brand, keeping in mind that the primary objective of any content is going to make it appeal to your audience.

Keyword list.

Pages rank relevant to certain keywords. Refine and define a high quality keyword list, each and all relevant to your website’s content. Target keywords for each page based on what you’re selling and who you’re targeting. Use a mix of short and long-tail keywords. Think of conversion-friendly keywords, ones that drive or create conversations, what topics you’re speaking about, what’s trending, or try searching potential search queries relevant to your page to see what popular keywords come up at the same time.

Cornerstone pages.

Instead of having a website with multiple pages based on the same subject or keyword, simply create and maintain a single cornerstone page with all relevant content here. This will lead to a keyword-rich, meaningful, and authoritative page that will let search engine bots know to rank accordingly. By moving similar pages into a single long-form page, some estimates suggest organic search engine growth can increase by as much as 50 percent.

These aren’t the only strategies which can be used to help maximize your website’s organic reach. Optimizing page titles, filling in meta descriptions with keyword-rich content, using ALT tags appropriately and wisely, using anchor text, and designing a relevant URL all have a role to play. Want to know more about organic SEO results – contact Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/1002-why-organic-reach-is-so-important-to-a-website-and-how-to-increase-yours.html

Top Secret Content and Digital Marketing Tools that Can Make your Job So Much Easier

In its simplest definition, digital marketing is a series of strategies designed to engage existing customers and prospects. This can be accomplished through content marketing like blogs, web design, social media, video, email, podcasts, and more. For beginners all the way through to expert digital marketers, there are a number of tools which can make the job so much easier. Here’s just a few.

Buffer

Buffer is a social media marketing scheduling software that can help distribute content across numerous platforms, allowing you to also set times for posting. On top of that, Buffer also has extensive analytics that gives you the opportunity to see clicks, likes, shares, and so much more.

Hotjar

Hotjar is a very interesting digital marketing tool that provides visualization analytics, monitoring interactions on-site and with your content. See heatmaps, video recordings, and more. Hotjar makes for a unique presentation tool, for the most part, but is still preferred by some websites.

Loomly

Loomly, like Buffer, is another social media tool. Loomly provides a calendar and interface from which all social accounts can be monitored. Where Loomly succeeds is that it also presents creative social media post ideas based on what’s trending, RSS feeds, and local events. For a website who might be falling behind with keeping up on social media, Loomly is an easy option which can help a great deal.

Hemingway App

The Hemingway App, like Grammarly and other software, highlights common spelling and grammar errors, complex sentences, weak phrases, and passive voice. If you’re just starting out writing blogs and other long-form style pieces, this app is one that can help a great deal in strengthening your skillset.

ThingLink

ThingLink creates interactive images and videos which you can then repurpose into digital marketing storytelling on sites like YouTube, social media, email, and hosted directly on site. Just some of what you can create includes image collages, eCommerce videos, touchscreens, virtual reality tours, and more.

CoSchedule headline analyzer

This is a free content marketing headline analysis tool that provides the opportunity to judge the strength of your content titles. Choose word balance, character length, and make the changes that need to be made to maximize engagement.

Pexels

Pexels is one of a handful of amazing websites that provides high quality, high definition, and completely free photos under a site license. All photos are easily searchable, derived from user uploads and sourced from a variety of places. These can be applied on blogs, social media, email, and other digital marketing platforms.

Portent’s Content Generator

Portent’s Content Generator is a free blog writing tool where you put in a keyword and the generator suggests different article titles to write from. For inexperienced writers or content marketers who are at a roadblock, this can be a fun way to exercise the possibilities ahead.

QuestionDB

QuestionDB is a free database of questions posed online, across a number of databases such as Reddit. This digital marketing tool gives some insight into what people are talking about online, their concerns, questions, and where the trends are. You can use this information to develop all sorts of strategies from, employing them through social media marketing, email, and elsewhere.

For real results in digital marketing, content creation, and social media, speak to an expert at Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/1001-top-secret-content-and-digital-marketing-tools-that-can-make-your-job-so-much-easier.html

The Ultimate Guide to Defining Buyer Personas in your Digital Marketing and win more Business

Buyer profile + buyer insights = all the information you need to cultivate leads, conversions, and sales.

That’s the equation the most successful digital marketing companies have used to plan campaigns and create content. Engaging your target audience is a necessity to any sort of success in business. A buyer persona is where this starts. ‘Buyer personas’ represent different segments of your customer base, identifying their needs, lifestyles, and how your products or services solve their problems.

The first step in the ultimate guide to buyer personas is one has to invest in doing the necessary research to understand their audience. Identify who they are, what they want, and the types of products they’re looking to buy. Launch surveys and polls if you have an existing customer base, interview customers one-on-one if you have a brick-and-mortar location, and/or look at your competition’s clientele to see where customers are coming from.

As an example, personalized email marketing campaigns produce 18 times more revenue than non-personalized ones. The better you know your customers, the more effective and successful your digital marketing will be. Another key to creating buyer personas is to evaluate analytics. Your website already has so much data in it, such as where your visitors are coming from, used keywords, where they bounced, and how long they stated on site for. This information will also help in understanding your clientele and the buyer personas you’re about to build.

After you have some idea on your buyers, now it’s time to create a template for your buyer personas for digital marketing. On a template, you’ll want to include a persona name, their profession and details of their role, age, gender, salary or household income, location, size of family, education level, any goals or challenges they have personally or professionally, values, common objections you’ll run into during the sales process, and what your elevator pitch to them would be.

This is just a starting point for the sorts of things you want to know about who your customers are. Additional details can also be helpful in targeting your efforts. Things like hobbies, favourite websites, preferred news sources, and most used social media have value. If after all this, you’re wondering why you even need to put in the work to arrive at a buyer persona, here’s why. It’s provable in the results.

Numerous companies have seen big sales increases from the benefits of buyer personas. The low budget travel company JetBlue saw social media increase by over 74 percent when they employed buyer personas. Others have seen engagement on email marketing improve, video and social sharing increase, and ultimately more sales and revenues. At the end of the day, investing the time to care about who your customers are and finding out about their stories is strategy to be more successful on every front. Customer service, sales, leads, conversions, engagement, clicks, likes, shares, etc. – it all goes up!

Are you ready to improve your digital marketing in Toronto? Give Unlimited Exposure a call. Our expert marketers, social media team, and copywriters will help you engage and convert users employing buyer personas in the process. Creating buyer personas for a company will help them grow, evolve, and manifest long-term success. Get results!

Source : https://unlimitedexposure.com/basic-digital-marketing/1000-the-ultimate-guide-to-defining-buyer-personas-in-your-digital-marketing-and-win-more-business.html

Smartphone Mobile-First Indexing is a Detail no SEO Marketing Campaign Should Forget

Few people out there aren’t carrying around a smartphone on their person when they leave home. This just goes to show how interconnected the offline and online world is. For digital marketing, this has also opened up whole new avenues for brands and websites to explore.

Mobile Internet use surpassed desktop back in 2014, believe it or not. A few years after that, Google made the decision to adopt mobile-first indexing in their SEO algorithm. Mobile-first indexing means that sites that are equipped to be mobile responsive will rank higher than sites without this ability.

Prior to this switch a few years ago, Google valued desktop websites more however as the usage trend has changed, the algorithm has had to adapt. So what does this mean for your website – well, if you have an SEO digital marketing strategy and your site is not mobile responsive, you may be wasting your money.

There’s no excuse not to have a mobile responsive website in this day and age. If you don’t, all efforts for organic traffic through Google is being sabotaged. As a user, see it from their perspective.

Who wants to go to a blog on their smartphone only to see that it’s in its desktop version – no one. They have to use their fingers to zoom in just to read it, and then scroll back and forth, line by line just to see it.

Who wants to go to their favourite eCommerce online shopping page to see that on their mobile phone, it’s in desktop format – no one. By not going mobile responsive, you’re cutting down on the amount of people who could and would otherwise become customers of yours.

A mobile responsive web design adapts a website’s presentation to meet the size of the screen it’s being viewed on. It’s nothing new and has been around for decades, primarily via CMS platforms. In terms of how this impacts your SEO strategy, even if you’re doing everything right, you’re still not getting ahead of any competitor if you don’t have your pages smartphone adaptable. Although one’s personal preference may be desktop, there’s probably more smartphone users coming to your site than people on desktops.

Fortunately, a lot of the digital marketing and SEO world recognize the importance of mobile-first indexing. It’s usually one of the first things checked. Is a website mobile responsive – if yes, excellent, move onto the next SEO strategy. The thing about SEO is that it’s never just one thing which will get you to the first page and then, to the top of the first page of Google. It’s a lot of small things. Alternatively, if a website wants to get dropped from its first place ranking or a first page position, all it can take are a few small errors in design or approach.

What does the future of SEO hold? No one knows. It all depends on the user. Presently, we know users have moved to smartphones inspiring a mobile-first index which can’t be ignored. If you’re serious about ranking high with SEO, give Unlimited Exposure a call and let us help get you to where you need to be. SEO is very competitive. You don’t have to do it alone. Alongside dozens of other strategies, when you optimize for mobile, you’re putting in the work to rank higher. Contact us to learn more.

Source : https://unlimitedexposure.com/basic-digital-marketing/999-smartphone-mobile-first-indexing-is-a-detail-no-seo-marketing-campaign-should-forget.html

How to Fix the Top 10 SEO Mistakes Common to Newbies in Digital Marketing

Have you recently started your first website? Are you wondering why it’s not ranking as high as you’d like on search engines like Google, Yahoo, or Bing? Sometimes even the simplest mistake can completely jeopardize a website’s SEO rank. Here’s the most common SEO mistakes new websites make and more importantly, how to fix them.

Bad title/content.

Sometimes a website doesn’t rank well because, plain and simple, the content’s not very good. Producing visually attractive content that’s meaningful, informative, and authoritative is what drives organic SEO growth and ranking your site on the first page of Google.

Social media.

A strong social media presence on relevant sites like Facebook, Instagram, Twitter, and others works in your favor. It lets the SEO algorithm know how to better index your pages and signifies there’s some authority to your brand.

Lack of text.

Images and graphics are wonderful. If they’re replacing text however, this may be affecting where content’s ranking on search engine directories. Always use text headings and banners as this will make it possible for search engines to properly classify your page in accordance with a relevant keyword.

Google Console.

Google Console is a wonderful SEO tool but a lot of websites either don’t use it well or they altogether ignore that it’s there. Use Console and Analytics to understand where search engine traffic is coming from, and the changes you need to make to improve your situation.

The wrong keywords.

Select keywords optimized for what you’re actually selling and the audience you’re looking to appeal to. Use a keyword research tool to see what’s popular, what’s working, and to arrive at some definition for how you want to approach your SEO keyword strategy.

Improper <H1> tags.

The heading-1 tag should be used to identify the title for the whole page. They should not be in multiples across a page. This will confuse search engine bots. Always ensure a page is properly formatted with heading-1s, heading-2s, etc. as needed.

Slow server.

The speed at which your website loads can have a massive effect on SEO ranking. One of the more common SEO mistakes is a slow server. If your website’s not loading at the speed it should, consider optimizing its web design or move to a faster server.

No organized link structure.

All pages should be properly linked together and structured in an orderly way. If you don’t have an intuitive architectural layout of your website with an XML file to make updates or corrections as needed, it’s a mistake. Always ensure the structure of your website is easy for search engine bots and users to navigate.

Flash compatibility.

Websites using Flash may encounter some difficulty in browsers, even though it can be a very attractive web design component. If you’re definitely using Flash, you’ll want to create an HTML alternative for this content in case it does not come up as well as for search engine bots to understand what’s supposed to be there.

Internal linking.

Internal linking done wrong or not done at all is a huge missed opportunity for SEO. Proper interlinking helps a user discover more pages of your website, increases the importance of individual pages, and gets pages ranked higher on search engines.

These are all avoidable SEO mistakes. If you have a website, any of these could easily take you down and lower your organic reach. If you want to rank higher on search engines, see more organic traffic, and learn more about the secrets of successful SEO, contact Unlimited Exposure.

Source : https://unlimitedexposure.com/basic-digital-marketing/998-how-to-fix-the-top-10-seo-mistakes-common-to-newbies-in-digital-marketing.html

7 Ways to Attract University-Age Youths to Get Them Engaged and Buying from Your Brand

Attracting and engaging youths under-25s keeps a brand connected to what’s trending in culture, something very important to some companies. With billions of people online and competition up the ying yang vying for their attention, strategizing for under-25s is a challenge.

Fortunately, there are numerous digital marketing channels and platforms to use, and plenty of ways to reach out. If you’re looking to increase your audience of university-age youths under 25 years old, here’s 7 ways to get it done.

Mobile.

Under-25s are flooding their smartphones every day with queries and searches. Few of them use desktops. If you’re not already on a mobile-first mindset, get on one. Every digital marketing campaign should be mobile-first.

Define the persona.

Firstly, know who you’re chasing. Understand what makes them tick, their ambitions, and what’s important to them. Use this to craft messaging that leans into this and leads them towards a purchase. Use Google Analytics and social media data to learn more about where youths are coming from, what content is resonating with them, and what channels they’re on. This is an opportunity to create youth-based buyer personas to keep in mind while you build out.

High quality website.

You’re not going to get very far without a high quality website to your brand’s name. Before buying from any company online, a person under-25 will Google their website. It’s a critical resource. A user-friendly, informative, and optimized web design with the necessary analytics software in place is a big resource. Don’t forget to incorporate messaging that appeals to the under-25 audience you want. Use your buyer personas to know what, when and where to post.

Digital channels.

With a website in place, you now need to know what digital channels are worth your time and effort. Individuals under-25 spend an average of 2 hours and 25 minutes on social media every day. Based on interest, your social media marketing could be tailored to Instagram, Twitter, Facebook, LinkedIn, or elsewhere. Once you know where your under-25 audience is, start formulating what sort of content you want to send their way on these platforms.

Curating content.

You’re not just going to be creating content – you’re curating a brand experience. Under-25 youths are on content overload, with more than 27 million pieces of content are shared online every day. You need content that will be of interest and value to your target audience. Blogs, videos, and e-books can all drive traffic to your website, as will website pages with meaningful, conversion-friendly content and on-page search engine optimization. Don’t be cookie-cutter or generic in your content. Be unique.

Unique digital opportunities.

Under-25 youths don’t like the typical. They want their marketing to have unique, personalized messaging. By considering unexpected digital marketing strategies, you can extend your website’s reach, increase overall brand awareness, maximize conversions, and cultivate new leads.

New tech.

If there’s a way to incorporate new, trendy tech like VR into your product or services, do it. Integrating technology into digital marketing can have some amazing benefits well worth exploring for eligible brands. New tech is interactive, eye-catching, and immerses a consumer in an experience that doesn’t hinge on making a sale or advertising to them directly. It’s indirect marketing, to a degree.

Do you want to grow an audience of university age students, millennials and youth? Contact Unlimited Exposure, the experts in digital marketing.

Source : https://unlimitedexposure.com/basic-digital-marketing/997-7-ways-to-attract-university-age-youths-to-get-them-engaged-and-buying-from-your-brand.html

5 Steps towards a High-Performance Instagram Marketing Strategy setting your Brand up Proper

Developing a successful Instagram marketing strategy can be hard to come by in the busy landscape of the social media platform. There are still ways to cut through the noise though. Instagram marketing can elevate a brand, growing them in size, popularity, reputation, and revenue-wise. Here’s the five basic steps towards leveraging Instagram to build your ideal community of buyers, clients, and long-term customers.

Hashtags.

So much of Instagram popularity is built around hashtags but remember to choose yours wisely. They should be relevant, creative, and hopefully recognizable. Constantly, brands should be optimizing their hashtags. Use general ones year-round, campaign-specific ones that engage specific segments of the audience, and always ensure you’re tracking hashtags. There are Instagram hashtag tracking tools to help analyze and optimize a brand’s page. The more analytics you have on what’s working, the more guidance you’ll have on what to pursue.

Influencer marketing.

Influencer marketing campaigns deliver 11 times more ROI than traditional digital marketing channels. Build a network of influencers, preferably locally and who aren’t going to bleed your budget. Using the right influencers to get word out on your brand, products, and/or services is valuable. Influencers are also not just about the number of followers. Look at engagement. Are they talking with their followers and are their followers actively commenting, liking, sharing, etc. Power and relevancy will vary from category to category so be careful in who you partner with.

Evolve.

Instagram is constantly evolving with new updates and features, as is the rest of the Internet. Successful Instagram marketing should involve constantly listening, analyzing, and optimizing branding to match what’s going on in the world. Instagram analytics can help show how well you’re doing, what the competition is up to, and provide recommendations. A foolproof Instagram marketing approach? There’s no such thing. If you want to win at Instagram, you have to be constantly engaged and ready to switch strategy away from what’s no longer working.

Identify high engagement posts.

Use a social media marketing tool to identify posts of yours that have the highest engagement. Note patterns. Dig deep to analyze posts and determine if there’s some sort of theme tying together their success. Sometimes more emotion-driven Instagram posts will work well. Others might find a highly aesthetic approach is best. There is no single solution for every account. Even direct competition could be successful on Instagram with a completely different social strategy from yours. Examine what’s working for you and pursue it.

Scope of marketing.

Select the geographic area to which you want to do digital marketing on Instagram for. Instagram’s a global platform but you can still create posts which favor local audiences and engagement. Your service area will help determine what strategy is best for you. Even catering towards an international audience can still involve adding a local flavor to what you do. Also, depending on where in the world you’re marketing to, you may have to schedule posts to accommodate peak timings, time zones, and other factors.

Do you want ultimate success on Instagram? Can your brand benefit from 1,000s of followers spurring record revenues for your company? Partner with Unlimited Exposure for more details on how to use platforms like Instagram to put together the most effective digital marketing plan you’ve ever had.

Source : https://unlimitedexposure.com/basic-digital-marketing/996-5-steps-towards-a-high-performance-instagram-marketing-strategy-setting-your-brand-up-proper.html

Low-Budget Digital Marketing Moves any Start-Up can Make that are Highly Effective

The right marketing moves will bring in the audience you want. For new small business owners, entrepreneurs, and marketing managers, money might be tighter than you’d like. Even on a smaller than preferable budget, we believe you can still get results. By investing smartly, you don’t need $1,000s to see your revenues climb with a smart digital marketing campaign. Too many companies find out too late that, even when their momentum is down, if they don’t market properly soon they may not have a company to work with at all.

Personalization.

Although you may be tempted to target new customers – and you certainly should – it’s equally important to look at your existing customer base. Email marketing and subscriber lists are an inexpensive way to keep in touch. Use these to send personalized messaging to your existing clientele, ensuring they are appreciated. Provide them with the occasional discount or offer to keep them as customers. This is the base from which you can build.

Unique offers.

Create unique offers or promotions and get the word out. If you’ve got to discount in order to get customers back in your business, do it. When business is down or momentum is low, you’ve got to do what you can to get things going in your favor again. Another idea is to consider partnering with other local businesses to provide a combination offer to clients. Alternatively, you may be able to negotiate a special coupon between your two companies in favor of sharing a post via social media.

Free social media platforms.

Stretch your digital marketing budget by tapping into free platforms like Instagram or Facebook. They’re cheap and useful, especially for local companies. Target clientele in your community easily. Start by dedicating 45 minutes to an hour each day to searching for customers using relevant hashtags, direct messaging, content marketing, and posting. This is social media marketing. Out of the work you put in, you never know where you may find customers and the momentum that could lead.

Content marketing.

Content marketing, or blogging, is a way to build up your website while giving you ammo for platforms on social media and SEO. Focus on Evergreen content, which are that which can be recycled over the years and which never expires. As important as it can be to write about newsworthy subjects, focusing in on how-to guides and what’s important to your customers, as well as what you know has some shelf life to it is a smart move. If you’re not comfortable calling yourself a copywriter, you may choose to hire a digital marketer to take this over for you.

These are 4 basic areas to start with low-budget digital marketing moves. Using these, a lot of the work you can do yourself if you decide to go it that way or alternatively, you can use a digital marketing agency and simply set your own budget. There are many different ways to maximize your dollar. Consulting with a digital agency is smart as they know where you can get the most bang for your buck. Spending smartly is so important. Even the newest of businesses can still compete with their big-budget corporate rivals if they know how and where to spend. Don’t believe us? Speak with an expert at Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/995-low-budget-digital-marketing-moves-any-start-up-can-make-that-are-highly-effective.html

Is it Time for your Brand to Have a YouTube Marketing Strategy – here’s why we say yes!

For every minute of the day, there are more than 100 hours of video content uploaded to YouTube. There is no hub of content creation more advanced and growing than YouTube, with billions of users regularly going to the platform to consume. Its’ online community is strong and in an era of increased emphasis on video marketing, YouTube has got the market covered. Unfortunately, for most brands, YouTube goes underutilized.

Any brand building a social media marketing strategy, of course, there are advantages and reasons to consider Facebook and Instagram. There’s opportunities there to advertise and increase leads but these are very populated, busy, and cluttered platforms. They also don’t have the algorithms or advertising support YouTube does. Every website should be investing in a YouTube video marketing strategy and here are just a few reasons why.

Powerful, original content.

You don’t need to pay $1,000s to get an ad on TV or radio. YouTube gets your message out effectively at no cost. Consumers want video content. They don’t just want to know more about what you’re selling but they want to know who you are and what you represent. A mix of professionally produced videos, smartphone videos, and live streaming is an excellent place to start. For each brand, the strategy may be slightly different however the spread of unique, informative, meaningful video content is a strong technique to stir up attention.

Pre-roll ads.

Pre-roll video ads can be enabled on YouTube, where you pay to have short YouTube video advertisements on relevant videos. Needless to say, these ads can be extremely effective at creating brand visibility. Also, unlike TV ads or similar video ads on other platforms, clicking on a YouTube ad will take a user directly to your page. Of all the reasons to try a YouTube video marketing strategy however, this is probably one of the more expensive ways to go about it. If you’re just getting started, you may want to stick with your own videos before jumping into ads.

SEO impact.

Releasing videos on YouTube can get you some big SEO points. Because Google owns YouTube, success on YouTube can help increase your visibility on Google. Just remember to fill in the headlines, thumbnails, and keep in mind video search engine optimization strategies. A lot of the time, it’ll be simple changes in your YouTube videos which can help to get you on the first page. SEO and video marketing have a strong relationship, and is one of the many ways YouTube can be utilized to support every digital marketing channel you’ve enabled.

Customer service assistance.

Other than Google, YouTube is the world’s largest search engine. Users regularly go to YouTube for information on a variety of subjects, for instruction how-to videos, and to be entertained. Designing a series of branded videos that answer FAQs and which outline how to use and/or buy your products and/or services can help minimize the weight put on your customer service channels.

High quality digital marketing is about strengthening the brand-consumer relationship. YouTube video certainly gets that done. Don’t be shy about getting involved with video. The benefits are hard to ignore. To learn more about video, social media, and digital marketing, reach out to an expert at Unlimited Exposure today.

Source : https://unlimitedexposure.com/basic-digital-marketing/994-is-it-time-for-your-brand-to-have-a-youtube-marketing-strategy-%E2%80%93-here%E2%80%99s-why-we-say-yes.html