See Little Known Google Tools to help Grow you Business’ Website

Google has done great at providing to web designers an arsenal of business-friendly digital marketing tools. Though Google Analytics is highly recommended, it’s also one of the obvious ones. If you want to go beyond Google Analytics and see what else Google has to offer, consider any of the following tools to help craft the perfect digital marketing strategy for your website.

Google Correlate

Correlate tracks search trends over an extended period of time. See how keywords interact with one another during certain events, track keywords over time, and/or identify keyword opportunities during certain times of year. Correlate also allows a user to build charts and graphs related to keyword trends which is quite useful for those needing to make a digital marketing presentation to stakeholders.

Google Ngram Viewer

Ngram allows a user to search keywords found in millions of books published in the last few centuries. Though this seems like a bit of a stretch in terms of providing digital marketing value, consider this. Trends come and go, and oftentimes, they’re rather cyclical. Being able to track the use of different keywords, you may be able to come up with certain projections and ideas on how to build a successful keyword optimization strategy.

Google Public Data Explorer

Public Data Explorer searches databases all over the world. Examine huge databases of information, such as those from the World Bank, Statistics Canada, the US Census Bureau, and more. By locating data that is useful to your business, sort and analyze according to what you’re interested in pursuing.

Google Get your Business Online

Get your Business Online is a combination guide and toolkit for small businesses looking to maximize their success online. For newbies and those that have never had a website before, this is a great resource sharing step by step the process of building, creating, and marketing a basic website. Though a digital marketing agency can take things much, much further, when it comes to getting down the basics, guides like these are recommended.

Google Think Insights

Think Insights is an amazing source of consumer trends, business strategies, general information, website case studies, and more. For entrepreneurs, web design professionals, and digital marketers, Think Insights has a lot of great information to share. Formulate digital marketing strategies and promotions according to industry-wide analytics. If you feel like your competitors are getting ahead of you, use this Google tool to get back in the game.

Please feel encouraged to use these tools and to seek out others on Google. There’s a lot out there that may or may not be useful to what you’re looking to accomplish online. As a premiere Toronto digital marketing company, we’ve helped many entrepreneurs, small businesses, eCommerce sites, and general professionals access these tools and others. Creating the ultimate digital marketing strategy to surpass expectations and generate real results is only a click away. Contact a representative at Unlimited Exposure today for more information on how to get started!

Source : http://unlimitedexposure.com/basic-digital-marketing/738-see-little-known-google-tools-to-help-grow-you-business%E2%80%99-website.html

In Email Marketing, there’s a Real Opportunity for AI to Optimize Performance

Artificial intelligence (AI) has a lot of potential in application across various digital marketing channels. When it comes to email marketing, AI has the potential to release more relevant content, to target one’s email offers better, to trigger optimized email releases. There are already different applications that can take over these components of email marketing. For entrepreneurs, small business website owners, and email marketing enthusiasts, getting in on AI early may help in achieve more success.

Automating with AI according to past consumer behaviour is effective because it saves time while using data to personalize the email experience. Imagine having an algorithm to predict when a customer is most likely to make a purchase and what kind of products they’re more likely to be interested in. By having that information and tapping into a sense of urgency, an eCommerce company can close more sales. For smaller companies, they can do this on their own. For larger companies, once you have 1,000, 2,000, or 3,000 customers and above, personalizing email marketing campaigns to each is no longer doable.

AIs are already being used by some of the world’s biggest eCommerce brands to automate and personalize. In all likelihood, you may have received an email marketing campaign message prepared in part by an AI and have not even been aware of it. For eCommerce websites looking to take their revenues to the next level, AI in email marketing application can elongate the customer lifecycle, build brand loyalty, and keep the customer coming back again and again for more buys. Imagine being able to use an AI to spread the word on specific product sales that appeal to the customer for holidays like Christmas when everybody’s spending and buying. Predicted product campaigns via email can leverage heavy revenues in a big way.

The future of email marketing is going to heavily depend on artificial intelligence. Nothing else comes quite as close when it comes to targeting customers on a mass scale. Email marketing continues to thrive and its in large part because of advances in AI. Everything from Amazon to hotel room booking companies to sports merchandising organizations are using it. There’s no reason that you can’t do the same. Thankfully, there are several applications and services out there that can help at automating some of the email marketing process. We know this isn’t quite AI but automation is good gateway into more advanced patterns of predictive analytics.

For our eCommerce partners out there, AI can solve many questions for brands, such as when the perfect time is to send an email, how to personalize, what content is most likely to resonate with a subscriber, and how likely a given subscriber is to respond favorably to a promotion.

As a premiere Toronto digital marketing company, we knows the value of AI in email marketing. For more information, speak with a representative today. If you’re looking to take your email marketing campaign to the next level, we would love to help. AI assists in processing data, interpreting it to deliver sales results, and pursuing action to maximize those results. Unlimited Exposure specializes in SEO, digital marketing, email marketing, and eCommerce. As new technologies, trends, and consumer behaviour changes the way we do business, we are more than prepared to adapt and excel at whatever may come. Reach out to a representative today!

Source : http://unlimitedexposure.com/basic-digital-marketing/737-in-email-marketing,-there%E2%80%99s-a-real-opportunity-for-ai-to-optimize-performance.html

How SEO contributes to the advertising of eCommerce Sales, Discounts, and Promotions

SEO strategies pumped up in time for eCommerce sales days can generate big ROI. The most successful of these campaigns are known to increase revenues before and after sales events as well.

For some, more than 50 percent of a company’s annual revenues can be generated from specific sales days and events throughout the year. Black Friday and Cyber Monday are two shining examples of sales days that generate millions of dollars for key brands.

Studies have shown search engine optimization strategies to be quite effective at targeting an audience and bringing them into an eCommerce store. For brands looking for that extra competitive advantage, you may have just found it.

Before implementing your SEO, it’s integral to prepare and plan. That involves identifying what products or categories you want to emphasize and to place these products in view on your website. Subsequently, a schedule should be established highlighting content releases. Decide on whether a new sales page or landing page will be created, if there’s a specific sales-friendly URL, and any external linking strategies to keep in mind.

From there, research, research, and research some more. Know your target audience and leverage past data to craft appropriate content campaigns. In the past, look at what caused traffic to increase, what the sales funnel journey was at the time, what type of content performed best, and the role that organic search played. Keep in mind, when building an SEO content marketing plan, one must know when to execute. Publishing on the day of or a few days before is not good enough. To maximize sales on sales and promotions days, publish early. If you publish when sales-related queries begin to show up, that should give enough time to have the content indexed and ranked in time.

If the purpose of an SEO campaign is to structure everything around a single day, consider a range of keywords – some broad and some specific. Create and establish a landing page long before the sales day and supply it with deals from last year, potential upcoming sales from this year, information on how to shop, an email newsletter sign-up sheet for exclusives, and social media buttons. When building content for individual products, ensure you are not using duplicate content as this can be very damaging to one’s SEO standing. Be sure that the content written is useful and unique.

Link building strategies are also smart to support SEO campaigns. Consider auditing current internal and external links. Links should be directed towards the most valuable and relevant pages to the sale. When publishing content or press releases, do not link direct to the home page – always link to the product category or product directly. The more specific, the better and the less pages a consumer has to click through, the more likely the sale.

After your special sales event has passed, update the landing page to reflect next year. Keep that landing page active year-round. This will build authority, give it the chance to acquire backlinks, and open it up for reuse next year.

As a digital marketing and SEO company in Toronto, Unlimited Exposure knows a thing or two about maximizing search engine optimization (SEO) strategies for big sales days. Contact a representative immediately if you want to increase revenues and see momentum that will last long after the big day has passed!

Source : http://unlimitedexposure.com/basic-digital-marketing/736-how-seo-contributes-to-the-advertising-of-ecommerce-sales,-discounts,-and-promotions.html

Do you Need to use Video Marketing when reaching out to Baby Boomers – we say Yes!

Today’s social media crowd is a more diverse bunch age-wise than ever. If you don’t think baby boomers are heavily involved in social media platforms like Facebook, you’re wrong. Despite the fact that so much of the advertising and marketing on video sites like YouTube target younger people, the older crowd is there with money to spend and time on their hands. For brands targeting older audiences, using video marketing is a recommended move in 2018.

In the last decade, boomers have moved into digital channels rather quickly. Today in North America, more than fifty percent of baby boomers use smartphones regularly. Also, more than half of Canada’s baby boomers watch online video regularly with YouTube being their preferred site. According to a recent study, there are more than 3,600 queries on Google for “YouTube” from older demographics. It’s no secret as to why baby boomers love watching video online. After all, it’s the same reason why younger demographics love it. Video is more immersive, expresses more emotion, and encourages more shared enjoyment. It’s a myth that baby boomers would not be into that.

As much as we value digital marketing, we’re not saying to completely abandon traditional offline advertising. It’s actually the contrary. We believe video has the potential to compliment offline marketing channels and vice versa. As evidenced in testing other marketing strategies, video marketing produces more engagement than non-video content. Furthermore, the return on investment for brands is high. Even the largest of corporations seeking to connect with baby boomers are using video marketing to do so and needless to say, it’s working!

Why we would recommend getting involved in video marketing sooner rather than later is because it’s an effective tool to reach existing baby boomers and as the next generation continues to age, video’s going to have a similar effect. That said, how one markets a video to a baby boomer will not be the same as they would marketing to a Generation Xer or a millennial. Just like with other content types, know your customer and supply them appealing content that resonates with them. Consider incorporating a slightly younger influence than you probably think. Do not use terms like ‘mature’ or ‘senior’. Instead, make it fun. Appeal to the audience as they want to be seen. Provide them insightful information, tips, and positivity.

When it comes to video marketing, baby boomers are perhaps one of the most untapped demographics though that’s changing. No matter the age, video’s proven effective and until virtual reality finds its stride, video marketing might be the most immersive channel we have.

The oldest generation is only going to get smarter with their online engagement so jumping on board now has is almost a necessity, at least as it pertains to the companies seeking this age group. Video marketing through YouTube and Facebook continue to reap strong rewards. For real results that maximize your marketing dollar, consider it as a method to reach an audience that perhaps you forgot was there.

Source : http://unlimitedexposure.com/basic-digital-marketing/735-do-you-need-to-use-video-marketing-when-reaching-out-to-baby-boomers-%E2%80%93-we-say-yes.html

7 Technical Aspects of Web Design that have Tremendous Impact on SEO

Search engine optimization (SEO) is a web marketing strategy that fixates on getting your website ranked number one across search engines like Google and Bing. By zeroing in on specific keywords, successfully build for yourself an online presence with real momentum. As fancy as digital marketing strategies are, you need to have some technical aspects of web design prepped and optimized to truly maximize the opportunity.

Schema markup tags

Schema markup data is used by search engines to determine how relevant content on a web page is to the keywords being searched for. Though search engines will crawl your web page on their own, having schema markup tags makes the process easier and increases the likelihood that it will appear in front of a relevant audience. Though markup does not affect search engine placement, it does impact the accuracy of your site to the search term.

Meta title

The ‘meta title’ is the title of your web page that people click on when they see it on a search engine. A successfully produced meta title will have a keyword included and be a direct description of what’s on the web page. Ideally, it will stand less than sixty characters long including spaces. The meta title has a huge impact on whether people determine your site to be attractive enough for them to click on it and visit.

Meta description

The ‘meta description’ is what people will see underneath the title of your web page when they see it on a search engine. If a page does not have a meta description written for it, a search engine will automatically generate one. Ideally, a web designer will write a meta description as this provides more control over what’s in it.

Open graph tags

Open graph tags structure data for a social media environment, identifying the layout of photos, meta title, meta description, and ensuring it’s all presented in an attractive manner. Using open graph tags, you will have control over how your page is presented on social media. This can increase visibility, authority, and likelihood of getting those valuable clicks.

Eliminating duplicate content

This is not so much technical as it is necessary to all aspects of search engine optimization. Duplicate content will penalize your site in the eyes of Google and make it appear as if your site is spam. If you have duplicate content, remove it immediately. This is the most effective way to ensure the content you have is ranking appropriately.

Maximizing website load speed

Google wants to present the fastest loading websites possible. They value this so much that they will purposefully rank a web page lower if it that loads slowly. The easiest ways to increase site loading speed are to ensure images are compressed, to ensure problematic code is compressed or minimized, and to ensure media is not taking forever to load.

Twitter cards

Twitter cards provide sites the chance to get clicks and to share contents across social media easily. Twitter cards go beyond the limitations of a tweet. It’s a format of messaging that gives a marketing-friendly summary that attracts attention and maximizes clicks.

For technical SEO strategies, digital marketing help, and more, contact a representative at Unlimited Exposure. See a tremendous impact on search engine rankings when you have the right marketing machine to back you up!

Source : http://unlimitedexposure.com/basic-digital-marketing/734-7-technical-aspects-of-web-design-that-have-tremendous-impact-on-seo.html

Why is it so hard to reach Followers on Facebook and How to Overcome this

Facebook can be a pretty mysterious social media platform for new business accounts. It’s regularly undergoing updates and algorithm changes. In the past decade, due to these algorithm changes, it’s gotten increasingly difficult for small businesses to successfully launch non-paid Facebook marketing campaigns.

Even reaching one’s own followers can prove to be a huge challenge. Though it was once promoted as an ‘organic social media platform’, Facebook is anything but these days. If you’re noticing that your posts are barely reaching an audience, you’re not alone. The average Facebook page in 2018 boasts an organic reach of only 2.6 percent.

As unfortunate as it is, the only way to overcome the lack of exposure is to adapt. Before we got to that though, we must emphasize not to abandon Facebook in your social media marketing. As frustrating as the social media site can be with its limited organic reach, it still carries one of the largest audiences anywhere on the Internet, including approximately 19 million Canadian active users. Therefore, it’s important to tap into Facebook marketing, even with these challenges.

Currently, there are more than 60 million businesses on Facebook. The high level of competition means there’s a lot of content being posted on the daily. The more content posted, the less chance you have of being seen. This phenomenon is in part responsible for the decline in Facebook’s organic reach. The other side of the coin is that Facebook has chosen to prioritize posts from friends and family over those of business accounts.

The answer in how to make the most from your Facebook marketing is to pay attention to what others have done to become successful in this paradigm. For example, building customer relationships is key. Be sure to engage with fans by answering comments, taking polls, starting a ‘share’ based contest, and providing the chance for fans to message you privately. The higher the engagement, the more likely that Facebook’s algorithm will bump up your content to the top of the newsfeed.

Next, use video marketing to tap into Facebook’s seemingly dormant organic reach. Facebook loves video. The Facebook algorithm will prioritize video over other types of content. A recent study concluded that Facebook videos receive on average 135% higher organic reach than photos. Creating high quality videos and releasing them on Facebook is an easy way to boost engagement. Live video sessions might be something else to consider, as Facebook Live videos are watched on average three times longer than regular videos.

Lastly, consider using ‘boosting’ to elevate organic posts. This is a form of paid marketing that allows a business to set their budget however small and then, the platform will boost posts higher up in newsfeeds providing higher engagement. If you have a piece of content that is doing well in engagement or if it’s something you’ve invested a lot in, boosting is going to give it its best shot at maximizing the amount of people who see it.

Since doing away with its organic reach for small business, Facebook has received a ton of criticism and, arguably, deservingly so. There are still ways though to get the word out, share high quality content, and win audiences. If you see your engagement declining or are experiencing issues with your organic reach that go beyond what we’ve mentioned here, consider using these strategies and others to drive traffic to your page.

If you have more questions about social media marketing, Facebook marketing, or how to maximize exposure on Facebook, a representative at Unlimited Exposure would be happy to help.

Source : http://unlimitedexposure.com/basic-digital-marketing/733-why-is-it-so-hard-to-reach-followers-on-facebook-and-how-to-overcome-this.html

Why Buying Fake Followers on Instagram, Facebook, and other platforms is Terrible Marketing

 Buying fake followers to elevate your social media account is something so many influencers and businesses have either done or considered. Considering the consequences though, we’re confident in saying that buying fake followers on social media is just a bad idea. Any business who gets involved in social media marketing does so expecting success. Building the largest platform and maximizing engagement is the dream. Even with high quality content and consistency in posting schedule though, success in social media is not guaranteed. In these moments, it can seem extremely tempting to buy likes, followers, and shares. Here’s why we think you should hold off!

Fake followers will kill off organic engagement

A realistic engagement expectation for your social media account might be anywhere from 2-10% of your followers. The more fake followers and bots you have following, the more that this percentage will be skewed. Immediately, you’ll see your organic engagement numbers fall severely. Then, in the future, you may not be able to get genuine numbers on how your engagement is. Social media platforms like Facebook and Instagram prioritize engagement in ranking posts so buying fake followers will actually hurt you in the long run – unless you want to keep paying and paying for engagement, which is an unrealistic commitment to expect.

Fake followers don’t mean success

If your ‘follower’ number is most important to you, buying fake followers might get you there. That said, it’s not going to help you reach more people, sell more product, or anything real. Followings are easy to fake, success is not. Should business partners or consumers do some investigating, they’ll still see every other metric for your company being way down. It’s not going to fool anyone. In a sense, it might even be money wasted because all buying fake numbers get you is the number itself. To achieve true sustainable healthy social media numbers, that involves putting in the time, effort, and money into building a high quality account with content and consistency all-around.

Fake followers and likes are easy to identify

Buying fake followers, likes, and shares are usually very easy to identify. If a social media platform sees your account all of a sudden receiving all this attention and activity, it could raise red flags. It’ll also be obvious to all your real followers as well, which can send the wrong message. When you get caught, your account is likely to be suspended or deleted immediately.

Buying fake is bad marketing

If you want to keep your social media accounts, don’t go down the road of buying fake followers and engagement. It might not be today or tomorrow but one day, it will backfire, you will be found out, and your account will likely be banned. When it is, you’ll lose all the time, effort, and money you put into your social media marketing. Countless small businesses, entrepreneurs, and influencers have lost their revenues and had to close up shop because of being found out.

If you want to do good social media marketing, there’s plenty of tips, tricks, and strategies to do so on Facebook, Instagram, YouTube, Snapchat, and more. Please feel encouraged to find out more about how to build a social media audience the right way and reach out to a representative at Unlimited Exposure.

Source : http://unlimitedexposure.com/basic-digital-marketing/732-why-buying-fake-followers-on-instagram,-facebook,-and-other-platforms-is-terrible-marketing.html

How to Rank your Website on Search Engines like Google and Bing

 Google, Bing, and similar search engines are used every day. They still account for a sizeable chunk of any digital marketing budget, even in the face of other marketing channels growing exponentially.

The opportunity to generate traffic via search engines is key to business success. By developing content that is high quality and consistent in its messaging, this helps your website in ranking high on search engines. By nabbing a high ranking, this maximizes exposure and allows potential customers to easily find your website. The latest insights into web marketing, trends in search engine optimization, and consumer behaviour all highlight key ranking factors to keep in mind.

For the purposes of this article, we will focus on the biggest search engine in the world, Google. They use hundreds of different ranking factors in their algorithm to determine where a website places.

Among the highest ranking factors is ‘domain-level link authority’ which refers to the amount of links referring back to a site and the quality of those links. Google wants to ensure the sites they recommend to users in response to their queries have authority and are high quality. The more that your website becomes associated with high-authority sites, the more it will appear to search engines that your site is in the same category of quality. Thus, lining to high quality sites are a necessity and in turn, getting those links back to your site is equally important.

There’s ‘page-link metric’ which refers to the quality and quantity of links. Customers can get frustrated clicking through multiple pages to get to the information they need so be sure page links provide customers the correct information. There’s ‘page level keywords’ and ‘content’ as well, which refers to the optimizing of keywords and content subject matter to zero in on a given subject. Keywords should be spread across a page, in its title, and in the URL. There should be subheadings in the content and secondary long-tail keywords used to further support a page.

There are numerous lower ranking features to consider which can also help in ranking your website on search engines like Google and Bing. ‘Domain-level agnostic features’ refers to your domain in length and relevance to the content one is searching for. A shorter domain name is often recommended as it’s easy to remember. ‘Mobile responsiveness’ is among the most important ranking factors which is a site’s ability to adapt to a mobile environment. There are also social metrics to keep in mind, such as a website’s linkage through social media platforms

Search engine rankings are not always easy to achieve however there are ways. Search engine ranking should be a key consideration when building a website. If consumers are coming to your website and not finding the information they’ve been promised, that’s only going to hurt you. To get to the top of the list, a website needs to build trust with search engines and establish that they can be relied on to provide relevant answers to queries.

Remember, search engine algorithms are always changing and page ranking factors are going to continue changing. It’s important to stay ahead with a digital marketing agency experienced in search engine optimization (SEO). For more information on how to increase visibility of your website, speak with a representative at Unlimited Exposure.

Source : http://unlimitedexposure.com/basic-digital-marketing/731-how-to-rank-your-website-on-search-engines-like-google-and-bing.html

Getting to Know the Absolute Essentials of Video Marketing

Video marketing is one of the most effective ways to bring together various marketing channels, such as social media and content marketing, in a bid to derive revenues and increase engagement.

Corporate brands and small businesses alike are engaging with video marketing on sites like Instagram, YouTube, Facebook, and more. There are a variety of different things that can be done with video marketing and no shortage of opportunities, either. Choose from posting how-to instructionals to promoting new sales, introducing new customers to your brand, an entertainment-based product that relates back to your brand, interviews with management or ambassadors, testimonials, and/or examples from your portfolio. For those that don’t know where to start, consider Instagram where there are more than 1 billion monthly users, Facebook which has more than 2 billion monthly users, and YouTube which boasts 1.8 billion users every month.

Publishing on social media platforms helps to get the word out on a video production. Though video marketing is more expensive than other forms of marketing, its engagement is through the roof, especially when it comes to finding new customers. This year, more than 1.87 billion people will watch digital video on a mobile device. It’s integral that every brand understands how video marketing works, the different functions it can have, and how to use different components of it, like live streaming, to maximize one’s audience.

Consider the different ways to produce video

Consumers love video because all they need to do is click and watch. Any time you make a video, it should be posted directly to the social media platform you are using. That way, you may tap into all available video promotion tools that are offered. Be it video, live streaming, or publishing Snapchat-esque stories, there are different ways to tap into different demographics. By knowing how to work each one, you’ll be making the most of everything that’s there.

Using subtitles to engage customers

Consumers sometimes engage video without sound. To these consumers, subtitles are an essential. More and more, subtitles are being placed over news clips, promotional videos, and more. The average video marketing length this year is 4 minutes. Whether those four minutes are being consumed on transit or in the office, when the sound’s off, you want to ensure someone watching can still engage.

Live streaming is fast developing as an important marketing tool

Digital marketers believe live streaming to be an underdeveloped video marketing tool that is really going to grow in the years to come. For many brands, they’re already tapping into live streaming as a way to connect. Be it through Instagram, Facebook, YouTube, or other social media platforms, tap into your audience in real-time. The truly scary thing about live streaming however is that it provides a lot of faith in one’s consumers who can react, comment, share, and question in real-time. Always have a strategy when you go into a live stream to ensure any unhealthy, negative engagement can be mitigated.

These are the three absolute essentials of video marketing in 2018.  Brands need to be prepared to tap into video marketing as it can provide a needed boost over the competition. For more information on how to maximize your video marketing strategy, please be sure to speak with a representative from Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/730-getting-to-know-the-absolute-essentials-of-video-marketing.html

4 Things Digital Marketing gets wrong about your Business

New and existing business owners are beaten over the head every day with the advantages of digital marketing. Sometimes though, digital marketing has actually been a bad thing for some businesses. It’s easy for a company to make all kinds of promises about boosting company’s growth and yet, so much more difficult to deliver on these claims. If digital marketing has done you wrong in the past or if you have concerns about hiring a digital marketing agency, keep this list in mind. Browse below for a quick recap of 4 things digital marketing may get wrong about your business.

1 – Difficult-to-understand jargon doesn’t count for a thing

Some digital marketing agencies may think you’ll be satisfied hearing a bunch of terms you don’t understand. They’ll try to confuse you by using abbreviations with no context or by diverting your attention away from the bad numbers to highlight the good numbers. These are bad habits to have for a marketing company. If you don’t feel like your digital marketing agency is able to communicate with you in a clear and open fashion, tell them to hit the bricks!

2 – Laying blame on everything but themselves

When a digital marketing company doesn’t deliver the results they promised, some may lay blame on everything but themselves. In the past, we’ve worked with clients who have had negative experiences with companies going so far as to blame the client. Though there may be a way to explain why a certain marketing strategy did not work out as expected, no digital marketer should blame anyone but themselves. If they’re ready to blame you and/or not accept responsibility for their failure, it’s time to walk away from the relationship. Your business deserves better.

3 – Impressing you with false expectations of success

Digital marketing companies can lie about having ‘amazing techniques’, ‘growth-hacks’, and more in order to sign you to a contract. They’ll make big promises to get your cash but you’ll never see the results they promise. If a digital marketing company is making unrealistic claims or is unable to explain how they intend to generate the success they promise, walk away. Raising expectations and creating false hopes is the ultimate no-no in the marketing world. Any relationship with a digital marketer should be built off of honesty and performance – not false promises.

4 – Not doing enough to help your business succeed

When a digital marketing partnership is generating some level of growth, some marketers may be satisfied with that. As satisfaction sets in, it could come with a level of comfort and laziness that could hurt growth in the long run. Though it can take months to generate digital marketing success, be sure to establish clear performance targets for them to meet. If a marketing company fails to meet the standards you’ve set and if you’re unsatisfied with their reasoning, cut them loose. Long-term, multi-year fixed contracts is an easy excuse for some marketing companies to get lazy.

Keep in mind that what we’ve shared here are examples of bad marketing companies. Contrary to how these guys operate, Unlimited Exposure has built its digital marketing success off of being open and honest in our communications, working harder than anyone for our clients, setting realistic expectations, and achieving what we set out to do. If you’re ready to connect with an established successful Toronto-based digital marketing company, contact a representative at Unlimited Exposure today.

Source : http://unlimitedexposure.com/basic-digital-marketing/729-4-things-digital-marketing-gets-wrong-about-your-business.html